CPA affiliate marketing

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Please I need a step by step guild on how to start CPA marketing, can someone help me please....?
#affiliate #cpa #marketing
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  • Profile picture of the author Kay King
    Use the forum 'search' (white toolbatr above) - choose the 'advanced search' option and enter CPA as the keyword.... there are dozens of 'how to' threads about CPA for your to read and learn from.


    It is unlikely you will have a full tutorial posted in answer to such a broad question. Learn what you can from previous discussions and then ask specific questions.
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  • Profile picture of the author DIABL0
    I've been promoting affiliate / CPA offers for a little over 19 years. However, I do things differently than most.

    I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross-promote on the back-end.

    Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

    The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

    I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...

    1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

    2) The buyer can truly get what is being offered at a decent discount.

    3) Solves a house is on fire type problem.

    However, I mainly promote non-PPL offers on the backend.

    Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    I drive traffic and build responsive email lists by acquiring different forms of email data. Essentially what I'm really doing is monetizing the data using PPL offers.

    Fresh / targeted 3rd party data, which is email leads of users that have shown an interest in a specific PPL niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

    Generate real-time Co-reg, which works by placing an ad for a specific PPL offer on a co-registration network and their publishers display it and users that view the ad can request more info about the offer. When a user requests more info, their contact info is automatically imported into your ESP (autoresponder) account / campaign and they are immediately sent details regarding the offer, along with future follow-up messages. You pay on a per lead basis.

    There is also rev-share data, which is basically 3rd party data (typically fresh / targeted) that you get for $0 upfront costs and you split the revenue generated from sending it with the data provider. Those that provide rev-share are typically just aggregating the data and aren't marketers and provide it to those that know how to monetize it.

    So with the above, I am getting fresh / targeted leads specifically for the PPL offers I'm promoting. However, they are not typically as responsive as a high-quality opt-in list that you build yourself. So to compensate for this you need to work with higher volume. This is not a big deal since the cost is much cheaper and highly scalable compared to traditional list building methods.

    When mailing, you want to skim off the top any fast-track conversions and then for long-term success, you want to always be collecting your opens / clickers, segmenting and removing unresponsive users...converting the leads from quantity to quality and into responsive lists. Which you can then also cross-promote other offers on the back-end.

    So basically the real reason I promote PPL offers because they provide the path of least resistance to generating conversions / $$$ and converting the data into cash-producing assets.

    There's actually more to it than it sounds, but done right it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes down to one's ability to scale and effectively build / manage the infrastructure needed to scale.

    The above isn't for everyone and alternatively, you can use PPC to drive traffic. It's just not my cup of tea.

    One other thing. Once you have experience promoting PPL/CPA offers via email, you can also find companies that have opt-in and/or buyer lists that do little with them or nothing at all via email marketing and help them fully monetize their data.

    These are mainly companies that call all the users and or don't know anything about promoting affiliate / CPA offers. This requires more work because you have to find the companies, wherewith the other options above it's easy to get access to data. This is what would be considered 2nd party data, as you manage the companies data and monetize it for a percentage of the net profits generated.

    Something to think about.
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    • Profile picture of the author Mike Price
      Diablo, Obviously you know your business very well.

      Can you tell me what systems, programs and servers you use to get your email inboxed, and how do you host your landing pages to avoid spam complaints?
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    • Profile picture of the author mdzarate
      Originally Posted by DIABL0 View Post

      I've been promoting affiliate / CPA offers for a little over 19 years.
      I have a client interested on buying leads for bad credit car loans, he is willing to pay me well for them. Which method would you recommend to use for this client? which traffic source and do you know of anyone doing this type of leads that I can pay for landing pages, ads, ideas, etc?
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    • Profile picture of the author dicemartin
      I've seen you on many threads and you seem to be quite successful with your approach. Do you ever offer any personal mentoring? I purchased a course from you a few years back but, as an inexperienced person, the information was far beyond my limited knowledge of the industry.
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  • Profile picture of the author ChrisBa
    Originally Posted by Paulijack View Post

    Please I need a step by step guild on how to start CPA marketing, can someone help me please....?
    That's a very broad question.

    Do you know what traffic source (or sources) you are interested in? If not I'd start there to figure that out. Then focus on asking specific questions.
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  • Profile picture of the author RuskinF
    CPA is a very broad topic. You need to mention specifically what you want to learn.
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  • Profile picture of the author Alex1247
    I tell you shortly but it has a big part.
    You need different knowledge about that-----
    1. you need a best CPA network account.
    2. you need a own website.
    3. need to choice best offer for you.
    4. create landing page and start promotion your offer.
    5. the best part of CPA marketing are choice a best offer and how can you promotion that.
    6. It has different promotion site and different way . you can choose which you best.
    Thanks
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    • Profile picture of the author DABK
      You need to read post #3 in this thread.

      Originally Posted by Alex1247 View Post

      I tell you shortly but it has a big part.
      You need different knowledge about that-----
      1. you need a best CPA network account.
      2. you need a own website.
      3. need to choice best offer for you.
      4. create landing page and start promotion your offer.
      5. the best part of CPA marketing are choice a best offer and how can you promotion that.
      6. It has different promotion site and different way . you can choose which you best.
      Thanks
      {{ DiscussionBoard.errors[11567194].message }}
  • Profile picture of the author spartan14
    Let me tell you something ,if you want to avoid the hard work and search for a magic guide that will make you money with cpa then you will not find it easy .I know the simpton its present om me also .Sometimes i search to much for a great guide and i lose a lot of time where i can do the work .If you dont search for a magic guide and tou are at begining then search on this forum also on youtube you have a lot of videos on how to make money with cpa
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  • Profile picture of the author depotgang
    I am a big proponent of PPL programs as well. Now days I promote via SMS . I've had some big CPA product where I paid out 100 bucks per order, but that was 6 years ago and I ended up loosing money on the program. Being an affiliate is better the trick is the cost of traffic....thats always the trick huh
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  • Profile picture of the author slowrey
    As mentioned before, you will need your own website, so a domain name and hosting.
    Then you will need some sort of lead generation system. Email lists are a must. But the main thing you'll need is perseverance and focus. It's not an easy journey. If you need a recommendation on a 100% free, step-by-step course that will help you set all this up, then get back to me.
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  • Profile picture of the author NutraCash
    There are some good recommendations in this thread..
    Some bad ones as well. Make sure to read everything you can and use what works best for you.
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