Hey guys! I am new to this thread and the digital marketing world. I am getting ready to send out my first proposal and I was going to suggest a $2k monthly retainer with a minimum $2k ad spend. Is there a rule about ad spend to monthly retainer ratio? Should ad spend exceed the monthly retainer? I live in a vacation destination, so i am mainly targeting tourists while they are planning their vacations and while they are actually on our island. Thanks in advance guys!
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