Keyword Cannibalization

7 replies
Hi there,

I have one big dilemma in front of me and can't decide how to structure certain aspects of my site. I am not sure if this would cause the so-called "keyword cannibalization".

An example would be a Pizza site.

Imagine I have two silos one where I have long articles and technical information in detail about many aspects like different pizza cheeses different crusts and etc. The other would only be reviews - for instance the best Pizza in New Your the best pizza for vegetarians, etc.

Now if I have a long and thorough article about Italian Pizza in my first Silo. It's history, traditions, ingredients in detail, influences, etc. and another article in the second Silo where I review the place places for Italian Pizza would that cause keyword cannibalization?

Can I make this structure work by having citations from .edu and .gov sites in the article in the first silo and make it a long cornerstone content, then I would have links from it to the article in the second silo and boost it? Does this sound achievable and reasonable or the two articles would just fight each other?

How would you approach this if you want to have both an article for reviews that would monetize and a long technical articles for an authority content?
#cannibalization #keyword
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  • Profile picture of the author DABK
    Why not rank both articles? There's nothing wrong with you being #1 and #2. As a matter of fact, it is lucrative.


    And what's wrong with you monetizing both?


    Originally Posted by MitakaJ9 View Post

    Hi there,

    I have one big dilemma in front of me and can't decide how to structure certain aspects of my site. I am not sure if this would cause the so-called "keyword cannibalization".

    An example would be a Pizza site.

    Imagine I have two silos one where I have long articles and technical information in detail about many aspects like different pizza cheeses different crusts and etc. The other would only be reviews - for instance the best Pizza in New Your the best pizza for vegetarians, etc.

    Now if I have a long and thorough article about Italian Pizza in my first Silo. It's history, traditions, ingredients in detail, influences, etc. and another article in the second Silo where I review the place places for Italian Pizza would that cause keyword cannibalization?

    Can I make this structure work by having citations from .edu and .gov sites in the article in the first silo and make it a long cornerstone content, then I would have links from it to the article in the second silo and boost it? Does this sound achievable and reasonable or the two articles would just fight each other?

    How would you approach this if you want to have both an article for reviews that would monetize and a long technical articles for an authority content?
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  • Profile picture of the author MitakaJ9
    I would try to do that actually but wondered if this won't be a bad approach as both target the same keyword (Italian Pizza).
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    • Profile picture of the author DABK
      https://www.google.com/search?client...w=1440&bih=758


      the results for Boise Chicago style pizza. How many times do you see Yelp on page 1? I see it 3 times, 2 times for the same keyword. Yes, not that competitive, but it's working for yelp.com.



      Originally Posted by MitakaJ9 View Post

      I would try to do that actually but wondered if this won't be a bad approach as both target the same keyword (Italian Pizza).
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    • Originally Posted by MitakaJ9 View Post

      both target the same keyword (Italian Pizza).
      If you feel you want to compete with bbcgoodfood.com then go for it.

      Test it and see what happens. If you end up being the authority in Italian pizza then all your effort is worth it.
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    • Profile picture of the author savidge4
      Originally Posted by MitakaJ9 View Post

      I would try to do that actually but wondered if this won't be a bad approach as both target the same keyword (Italian Pizza).
      When it comes to local SEO, creating content and going after the term "Italian Pizza" is a bit misguided. EVERY article you write because you should include schema data ( https://schema.org/Restaurant ) more specifically "servesCuisine" to include "Pizza" and "Italian"

      That said, I'm not suggesting don't write content related to those terms... but you need to be thinking of what someone might actually search vs writing content to write content. Your 2 examples:

      Originally Posted by MitakaJ9 View Post

      1) All about Italian style pizza
      2) The best Italian pizzerias
      how exactly does articles like these after the are read convince the reader to go to the pizzeria you are writing for? An article like "How to make Italian Pizza" has a trick ups its sleeve... Making dough takes time... Like HOURS of time. So SHARE the restaurants dough recipe... 3rd generation family recipe blah blah blah... Don't have time to make this today? stop by and give it a try now kind of thing.

      See how content like that is created to a A get the traffic, and B get the traffic through the front door.. THAT is the idea as it pertains to Local SEO - getting customers in the door, and not just reading articles... again the ONLY traffic that counts is physically on the phone for delivery, or through the door!

      Hope that Helps!
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      Success is an ACT not an idea
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  • Profile picture of the author MitakaJ9
    Thanks guys. I was also thinking to post both they serve totally different content and maybe I could rank both.
    Maybe I will try to obscure a bit the primary keywords for instance so they won't be totally the same and convey the meaning of the articles:

    1) All about Italian style pizza
    2) The best Italian pizzerias
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  • Profile picture of the author mattlaclear
    Optimize the articles for different keywords and you'll never have to worry about keyword cannibalization. People run into problems when they go after several different long tail versions of a specific keyword on various posts. It doesn't sound like that will be an issue for you, though. When deciding on what keywords will go on which article do a quick search to see what's ranking for it. That way you can gauge the user intent of each keyword before actually optimizing it into one of the articles.
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