Personal Trainer Entering The Digital World, Need Some Help

by Kopely
7 replies
Hello Warrior Forum! I just registered and am excited to be apart of this community and learn from you all.

As the title suggests, I have been a brick and mortar professional my whole career (approx 10 yrs). I am not shifting my focus toward digital and I know I have a lot to learn. Although the process has had its ups and downs I am determined to learn and contribute to the world in a bigger way than I am now.

A little about me- I am shifting my time and energy to help solve the problem of stress. Stress is overwhelming cultures all around the world. We are seeing anxiety, depression and suicide rates skyrocket. I am building a mobile app to help relieve stress using actionable coping nudges and psychology shifting content to help educate users about the pitfalls of being a human and the ways to overcome them.

My goal now is to help deliver value around stress relief techniques and pre-sell my app before we launch in July 2020. I have been building a webite (link removed by mod) around stress to increase traffic.

Do you think this is a good way to pre-sell the app?

Any other recommendations? Thank you for your help!
#digital #entering #personal #trainer #world
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  • Profile picture of the author IGotMine
    Any other recommendations?
    In a word - Advertise.

    Build a pre-launch list with your ebook.
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    • Profile picture of the author Kopely
      Unfortunately I am trying to advertise with a very small budget. My goal is to raise funding via family/ friends and/or venture capital. After having a few conversations with friends who are VC's they explained to me that if you want to raise money you better have a way to drive traffic little ad spend. My goal is to drive traffic (at this stage) with no paid advertisements. Would you still recommend using an ebook as a lead magnet? Do you have any best practices in creating an ebook? Thank you for your help.
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      I help people feel better and increase their physical fitness with better content and workouts. Please say hello!

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  • Profile picture of the author palmtreelife
    Hi Kopely,

    What is your strategy to drive traffic using your website? Where are you driving traffic to using your website? How are you getting that traffic? Are you building yourself as an authority in this niche to have people know, like and trust you?

    Sorry for all the questions, but I think you need to explain your strategy a little more before we can provide more useful information for you to run with.
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    • Profile picture of the author Kopely
      Thank you @palmtreelife, I really appreciate your questions. I need as much help as individuals are willing to gift me.

      I am trying to approach pre-selling the app in a more creative way by focusing on SEO. After reading and learning as much as I can I am either driving people to my landing page via app or via one of my big three long tail keywords blog posts/ lead magnets:

      1. Cognitive Distortion Exercises
      2. Cognitive Distortions PDF
      3. Stress Management Worksheet

      Yes, I think by building myself and the brand Kopely as an authority in the space of stress management we will gain the valuable trust of our readers and hopefully gain them as beta users.

      Any feedback would be greatly appreciated, thank you so much.
      Signature

      I help people feel better and increase their physical fitness with better content and workouts. Please say hello!

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  • Profile picture of the author IGotMine
    Would you still recommend using an ebook as a lead magnet?
    A video would be better but either will work. I suggested an ebook because of your sig. link - "cognitive-distortions-pdf." I assumed you already had one.
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    • Profile picture of the author Kopely
      Oh okay, got ya. I will continue to focus on my efforts in driving people to the PDF. Thanks for your help.
      Signature

      I help people feel better and increase their physical fitness with better content and workouts. Please say hello!

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