Multiple services on one site

10 replies
Hi

I have been struggling with something for a while, both from an SEO perspective and a user experience perspective.

Quick overview.
I offer several services, most of them are related. As follows:
  • Yoga (a different venues)
  • Yoga (at my own studio)
  • Meditation & Mindfulness (classes and online downloads)
  • Shamanic Practitioner (workshops, 1-2-1 and online downloads)
  • 1-2-1 yoga / spiritual therapy (in person & online)
  • Corporate Wellness (going into businesses)
  • Martial Arts (been running this for 12 years)
  • Speaking (at events, schools, universities etc)
  • Writing service (subject matter: Ancient teachings for modern times)
  • Blog Articles ("ancient teachings for modern times", which covers quite a large topic range)

I have 4 main sites;
One for my yoga classes at different venues
One for my yoga studio
One for my Martial Arts
One for me personally (my personal brand)

Now from an SEO perspective, I understand Google is favouring highly targeted sites, so I could see each of the services above having it's own website (each branded separately).

However, I'm also trying to build my own personal brand, and I'm nearly at 10k on Instagram.

I'm feeling that my personal site might feel a bit overwhelming with so many services, however I want to put myself out there as an authority in what I do and really grow my personal brand.

I'm also putting a big content calendar together for this year, which includes a podcast and youtube channel. And it makes sense to do this all under my 'personal brand'

My question is, from both a user point of view and SEO, should I concentrate my efforts on one site (my personal brand) or spread it across niche specific microsites?

Not included any links as I'm new here and don't want to be flagged for spam.

Really looking forward to any feedback.
#multiple #services #site
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  • Profile picture of the author IGotMine
    Are your sites all currently interlinked?
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  • Profile picture of the author Geeks Expert
    Initially, you should focus on one niche and when your site is rank then you upload content of other niches .


    These websites come under one niche "Yoga" which is big niche. But you pick initially one micro niche of yoga between one of these when your site is rank then you start your other topics of yoga.
    • Yoga (a different venues)
    • Yoga (at my own studio)
    • Meditation & Mindfulness (classes and online downloads)
    • Shamanic Practitioner (workshops, 1-2-1 and online downloads)
    • 1-2-1 yoga / spiritual therapy (in person & online)


    If your website become brand then you can target other niches which is not relevant to Yoga niche. Otherwise, you make different website. It depends on you.

    For early ranking , micro niche website is best in which one niche is focused at one website.
    If you have time then you can work on your brand website in which you target different niche ( Long time require for this to rank and more effort is require for this )
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  • Profile picture of the author dougbalooka
    hmm, seems to be too much, I would see that and think you arent a master at any of them
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  • Profile picture of the author Henry Nine
    It seems that you have so much work at hand. If you have plenty of time for each site, then well and good, I cheer you on! But in my opinion it appears to me that you are grabbing too many things at the same time.

    I have only One Website and it's almost killing me trying to add fresh content for SEO rankings. You should focus on a domain that is likely to attract the largest possible size of audience. Numbers are everything..
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  • Profile picture of the author savidge4
    Originally Posted by thegentlerebel View Post

    Quick overview.
    I offer several services, most of them are related. As follows:
    • Yoga (a different venues)
    • Yoga (at my own studio)
    • Meditation & Mindfulness (classes and online downloads)
    • Shamanic Practitioner (workshops, 1-2-1 and online downloads)
    • 1-2-1 yoga / spiritual therapy (in person & online)
    • Corporate Wellness (going into businesses)
    • Martial Arts (been running this for 12 years)
    • Speaking (at events, schools, universities etc)
    • Writing service (subject matter: Ancient teachings for modern times)
    • Blog Articles ("ancient teachings for modern times", which covers quite a large topic range)

    I have 4 main sites;
    One for my yoga classes at different venues
    One for my yoga studio
    One for my Martial Arts
    One for me personally (my personal brand)
    Right here I would suggest one site to many. Why separate the Yoga Studio and Yoga offsite? I am sure there is a reason... But I would centralize this aspect.

    Originally Posted by thegentlerebel View Post

    Now from an SEO perspective, I understand Google is favouring highly targeted sites, so I could see each of the services above having it's own website (each branded separately).

    However, I'm also trying to build my own personal brand, and I'm nearly at 10k on Instagram.

    I'm feeling that my personal site might feel a bit overwhelming with so many services, however I want to put myself out there as an authority in what I do and really grow my personal brand.

    I'm also putting a big content calendar together for this year, which includes a podcast and youtube channel. And it makes sense to do this all under my 'personal brand'

    My question is, from both a user point of view and SEO, should I concentrate my efforts on one site (my personal brand) or spread it across niche specific microsites?
    Ok drop the idea that "SEO" will dictate any of this... so lets start with this... your overall passion would be " ancient teachings for modern times " right? and the avenues of this have translated to Yoga and Martial Arts... this all makes sense.

    So lets look at this from the bottom up and really there are only 2 levels here. There is the lower level, the avenues of Yoga and Martial Arts. Stepping to the top here we then have your personal site... YOU... your passion "Ancient Teachings for Modern Times" with your experience with Yoga and Martial Arts. So does all of this tie together? With the concepts of Spiritual and Physical - I'snt Yoga and Martial Arts at its core one in the same? Just reaching 2 separate segments of market?

    FORGET SEO... The RIGHT thing for YOU is to Run a Yoga Studio and Run a Martial Arts Dojo. Both of these will require content... once a week more if you manage content creation right. and then there is YOU... with 12 years "Experience" behind you. With I am assuming a BUNCH of education ( be it proper or self ) YOU bring a ton to the table. and that SHOULD be seen as branching out - Speaking, Writing Services, Corporate Wellness, etc.

    I dont see any of this as something that could set limits... its an extension and clear indication of experience and education... YOU following the path to greater potential, and being all in. The whole package is synergistic - even for me - it just feels right. Move forward and worry less on "Stuff" and focus more on the process of creating content, because in the end its all about you, and the machine you have built around you.

    Hope that helps!
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  • Originally Posted by thegentlerebel View Post

    Hi

    I have been struggling with something for a while, both from an SEO perspective and a user experience perspective.

    Quick overview.
    I offer several services, most of them are related. As follows:
    • Yoga (a different venues)
    • Yoga (at my own studio)
    • Meditation & Mindfulness (classes and online downloads)
    • Shamanic Practitioner (workshops, 1-2-1 and online downloads)
    • 1-2-1 yoga / spiritual therapy (in person & online)
    • Corporate Wellness (going into businesses)
    • Martial Arts (been running this for 12 years)
    • Speaking (at events, schools, universities etc)
    • Writing service (subject matter: Ancient teachings for modern times)
    • Blog Articles ("ancient teachings for modern times", which covers quite a large topic range)

    Do 10 different things and you dilute your efficiency by 10. You dilute your targeting by 10. Your branding by 10. Your focus by 10. Your effectiveness by 10. Your traffic by 10. Your results by 10.

    If you're mowing the lawn, you're not painting the livingroom. There's always a trade off.

    The question is: How does the trade off of splitting your focus into multiple different areas, affect your ability to target efficiently?
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    • Profile picture of the author savidge4
      Originally Posted by Declan O Flaherty View Post

      Do 10 different things and you dilute your efficiency by 10. You dilute your targeting by 10. Your branding by 10. Your focus by 10. Your effectiveness by 10. Your traffic by 10. Your results by 10.

      If you're mowing the lawn, you're not painting the livingroom. There's always a trade off.

      The question is: How does the trade off of splitting your focus into multiple different areas, affect your ability to target efficiently?
      I think this needs to be thought of in prospective... he has a Martial arts studio. I will assume a separate Yoga studio. So he no longer is a 1 man show, but has delegated his efforts. Just the idea of becoming a speaker indicates the notion that there would be travel involved, so are we to think he would shut down his studio(s) to go do that?

      I WILL agree that your thoughts are spot on for the one man entrepreneur type. However the idea of doing one thing and one thing only at scale actually minimalizes "success" vs encouraging it.

      I personally do not have 1 business - I have more than a few. I personally do not have only 1 website - I have MORE than a few. Time management and developing a team to support what it is I do has been key. I am no longer diluting what is done, I am multiplying.

      Lets goto an extreme in this and bring up the name Elon Musk. Tesla Cars, Tesla Batteries, Tesla Solar, Space X, The Boring Company... and I am sure the list is longer. HE is on a path to possibly becoming the first TRILLIONAIRE in the world. Any ONE of these would never get him to Trillionaire status. But, the collective of his efforts will.

      So when we are talking about a person that has never built a website or had experience with online marketing before... Yup you are 100% right Focus on one thing and one thing only. In this case however, we can clearly see this guy is a serial entrepreneur. This guy is in the wash rinse repeat phase of success.

      He started with a Martial arts studio 12 years ago. he grew that, to a level of success. he then adds the service of Yoga. he has grown that to a level of success. He then adds meditation, and shamanism etc etc. one building on the next and the next - this is kinda universally how business works.
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      • Profile picture of the author akshay7
        Originally Posted by savidge4 View Post

        I think this needs to be thought of in prospective... he has a Martial arts studio. I will assume a separate Yoga studio. So he no longer is a 1 man show, but has delegated his efforts. Just the idea of becoming a speaker indicates the notion that there would be travel involved, so are we to think he would shut down his studio(s) to go do that?

        I WILL agree that your thoughts are spot on for the one man entrepreneur type. However the idea of doing one thing and one thing only at scale actually minimalizes "success" vs encouraging it.

        I personally do not have 1 business - I have more than a few. I personally do not have only 1 website - I have MORE than a few. Time management and developing a team to support what it is I do has been key. I am no longer diluting what is done, I am multiplying.

        Lets goto an extreme in this and bring up the name Elon Musk. Tesla Cars, Tesla Batteries, Tesla Solar, Space X, The Boring Company... and I am sure the list is longer. HE is on a path to possibly becoming the first TRILLIONAIRE in the world. Any ONE of these would never get him to Trillionaire status. But, the collective of his efforts will.

        So when we are talking about a person that has never built a website or had experience with online marketing before... Yup you are 100% right Focus on one thing and one thing only. In this case however, we can clearly see this guy is a serial entrepreneur. This guy is in the wash rinse repeat phase of success.

        He started with a Martial arts studio 12 years ago. he grew that, to a level of success. he then adds the service of Yoga. he has grown that to a level of success. He then adds meditation, and shamanism etc etc. one building on the next and the next - this is kinda universally how business works.
        I would highly suggest you to read this multiple times. "You" are the brand.

        If I were in your place, I would have separate sites for the dojo and studio but they will have dedicated pages on my own website. I would focus it all on what I like and the hobbies.

        The way I see it is, that without you, it is just another studio or dojo. With an expert behind, it changes things.

        Also, I don't think you should be looking at this from an SEO point of view at all but from synergy point of view. Separate teams for SEO of different sites if needed. But I do think that you will see a lot of traffic and customers from your personal site flowing to others.
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  • Profile picture of the author MarkSeoExpert
    Originally Posted by thegentlerebel View Post

    Hi

    I have been struggling with something for a while, both from an SEO perspective and a user experience perspective.

    Quick overview.
    I offer several services, most of them are related. As follows:
    • Yoga (a different venues)
    • Yoga (at my own studio)
    • Meditation & Mindfulness (classes and online downloads)
    • Shamanic Practitioner (workshops, 1-2-1 and online downloads)
    • 1-2-1 yoga / spiritual therapy (in person & online)
    • Corporate Wellness (going into businesses)
    • Martial Arts (been running this for 12 years)
    • Speaking (at events, schools, universities etc)
    • Writing service (subject matter: Ancient teachings for modern times)
    • Blog Articles ("ancient teachings for modern times", which covers quite a large topic range)

    I have 4 main sites;
    One for my yoga classes at different venues
    One for my yoga studio
    One for my Martial Arts
    One for me personally (my personal brand)

    Now from an SEO perspective, I understand Google is favouring highly targeted sites, so I could see each of the services above having it's own website (each branded separately).

    However, I'm also trying to build my own personal brand, and I'm nearly at 10k on Instagram.

    I'm feeling that my personal site might feel a bit overwhelming with so many services, however I want to put myself out there as an authority in what I do and really grow my personal brand.

    I'm also putting a big content calendar together for this year, which includes a podcast and youtube channel. And it makes sense to do this all under my 'personal brand'

    My question is, from both a user point of view and SEO, should I concentrate my efforts on one site (my personal brand) or spread it across niche specific microsites?

    Not included any links as I'm new here and don't want to be flagged for spam.

    Really looking forward to any feedback.
    I advise you to focus on your brand, Instagram + personal website, when your Instagram profile grows you can sell anything you want simply by putting a link in bio (to your website) ...

    But you have to understand which of these services you can really sell online, and choose only 1 max 2 of these, because you don't have to confuse your customers if you want to sell a service or product.

    Many influencers are making a lot of money in this way, if your niche is not fashion or technology, you can make good profits even with 20 / 30k real targeted followers...
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  • Profile picture of the author thegentlerebel
    Thanks for the replies my friends.

    I am struggling because...
    For me, the topics are all linked. And I teach them in that way.
    Though, for the user, they might not see the link and just see overwhelm.
    My audience will also be divided into online and local.

    dougbalooka
    hmm, seems to be too much, I would see that and think you arent a master at any of them
    I can see why you would say that, however my expertise in is 'ancient teachings for modern times' of which I have studied worldwide for over 22 years. All of my services are about ancient teaching for modern times.

    So I've simplified it a little.
    I'm keeping my martial arts as a totally separate site.
    It's a 12 year old business and is already no.1 on Google for my keywords/location.

    The other services, I'm still torn.

    Perhaps I should have mentioned more, I've spent the last year growing my personal brand. I'm up to 10k on my Instagram and I have just over 1.6k people in a personal members group on my personal website.

    I have a load of content and courses already created and as yet not posted until I figure out the structure.

    Let me give you an clearer example.
    I will be uploading several guided meditations to music, some free, some paid.
    I also have a very targeted domain name and brand that I've used a couple of times for meditation events that I've run.

    Let's say you're looking for a guided meditation.
    I'm presuming you'd be drawn to the site that specialises in guided meditations?
    Rather than a much bigger personal site where there are many services and offers?
    Thoughts?

    See 2 simplified site maps.
    I'm leaning towards the separate sites

    Personal Brand Site Map
    https://www.dropbox.com/s/4gg17njcgx...Brand.jpg?dl=0

    Individual Site Maps
    https://www.dropbox.com/s/yh8bghg5g0...Sites.jpg?dl=0
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