Where is your intended audience located? Do they live in the city? Suburbs? Asia? Southeast Asia? US? Texas?
This is segmenting your audience based on age, gender, education, etc. If age - are you more inclined towards baby boomers? Millenials? Gen X? Education - are you targeting college freshmen? Post-graduate degree holders?
Adding interests and hobbies of your audience will make your targeted more relevant. Is your audience inclined in coffee? Video games? Online shopping?
What is your segment's consumer behaviour? What are their purchasing patterns? Do they tend to make repeat purchase? On what device do they usually shop?