What's in a competitive analysis?

by WF- Enzo Administrator
7 replies
Sun Tzu's Art of War says:

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
Which tells us that in any battle we must know our competitor. Here are my ways:

Identify top competitors
Are you a new search engine looking to increase web traffic? Your top three competitors are Yahoo, Google, and Bing. And no, you don't have to overtake the top competition. You can use them as benchmarks for your own product. Use them for analysis - what they're doing wrong, and what you can do to avoid these wrongs.

Check their social media platforms
This pretty much gives you an insight into their core stuff - whatever they're posting, the type of content they share to the public, among others. We all know that social media is essentially every company's front, so it's good to be updated about whatever your competitor is sharing.

Know your key areas of improvement
And once you've had a gist of how your competition works, enumerate what you need to improve both for your short- and long-term goals. Are you looking to gain 1M unique page visits? Do you aim for 1000 shares for your next Facebook sponsored post? What measures are you taking to reduce your bounce rate? How would you increase your email readability?
#analysis #competitive #what’s
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  • Profile picture of the author cashfordiamond
    check the all keywords and every thing analyse about your competitor, like backlinks, social platforms, web page speed and many other on-page off page seo activites.
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    • Profile picture of the author natostanco
      Originally Posted by cashfordiamond View Post

      check the all keywords and every thing analyse about your competitor, like backlinks, social platforms, web page speed and many other on-page off page seo activites.
      Yes sir! You must first learn to be your competitor in order to pass them.
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  • A competitive analysis is like dissecting your competitors from outside-in. Like a peeling an onion :-)

    Te basic details are still necessary for you to form your own broad-based and tactical strategies. Needless to say, you will need to understand your competitor based on the following :-

    1) product or service, i
    2) their profitability
    3) their growth pattern
    4) their marketing objectives and assumptions
    5) their current and past strategies
    6) their organizational structure
    7) their cost structure
    8) their strengths and weaknesses
    9) their size (in $) of your competitor's business.

    Hope this helps :-)
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  • Profile picture of the author Jason Kanigan
    Man, one of the simplest things taught to us in the operations management program back in college in the mid-90s is a tool used seemingly forever... but I never see it talked about here or anywhere in the MMO space.

    It's called a SWOT analysis and it does what you're talking about here.

    Strengths

    Weaknesses

    Opportunities

    Threats.

    You divide a page into quarters, one for each heading.

    Then go through each, dropping in notes.

    Strengths and Weaknesses are INTERNAL to your organization.

    Opportunities and Threats are EXTERNAL.

    It's an easy thing to do, and gives you a kind of balance sheet, a snap shot as of today about your business environment.
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  • The SWOT Analysis is usually adopted to assess your own company's/organization's overall health. However, one may turn the table around to adopt SWOT Analysis on a competitor by incorporating the following factors in the analysis :-

    1) product or service
    2) their profitability
    3) their growth pattern
    4) their marketing objectives and assumptions
    5) their current and past strategies
    6) their organizational structure
    7) their cost structure
    8) their strengths and weaknesses
    9) their size (in $) of your competitor's business
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  • Profile picture of the author mylastvacation
    I would like to add that we are often our own worst enemies.
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