Upload your videos directly to Facebook
Instead of uploading to another site (say, YouTube), uploading your video on Facebook increases the change it will get watched as followers scroll through your feed. Plus, you can monetize your videos on Facebook Watch via ad breaks.
Use Facebook Live
Particularly useful when attending a trade show, Facebook Live lets you connect to your audience live and in real-time. What's more, your audience can also comment in real-time.
Post exclusive content
Nothing beats exclusivity by uploading content that's Facebook-only. This way, non-followers who happen to see your content will be directed to your page and take action.