When do "Golden Nugget" Keywords Pop Up??

9 replies
Hey Warriors,

I've been running a direct linking campaign on Bing Ads since August 2019 (to a Clickbank product), and have made 11 sales so far. $5 per day budget. On average, how many sales does it usually take to identify a High Conversion / High Volume keyword (e.g., 50 sales, 100 sales, etc.)? I've been utilizing broad match, so I've gotten lots of varied query strings from people searching on Bing. Thus, all 11 sales have been made by 11 different keywords, so no consistent winners as of yet. My ROI is around 0% right now (minus my Clickmagick expenses). Approximately 900 clicks and $500 spent so far.

I've received some additional add budget, so I'll be increasing my daily amount. I just want to make sure I'm setting the right expectations for myself, and not get too distraught about not finding that "Golden Nugget" keyword yet after spending 500 bucks.

And yes I admit, I'm a SUPER LAZY marketer and not using a landing page

Thanks for your thoughts and ideas!!

Best,

Doc
#golden nugget #keywords #pop
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  • Profile picture of the author savidge4
    Originally Posted by DocVogel View Post

    And yes I admit, I'm a SUPER LAZY marketer and not using a landing page
    11 sales and $5.00 a day for the months of Aug, Sept, Oct, Nov, Dec, and Jan - and thinking increasing your ad budget will help? think about that... THINK hard about that.

    Stop being lazy, and optimize your funnel WITH LANDING PAGES. understand what is working, and what is NOT. Remove the not working and keep what is working. then and only THEN do can you entertain the thought of increasing ad spend.

    Right now I can only assume your ROI is negative... so adding more expense means it will only be more negative right? you need to get into a position of positive with what you are doing NOW.
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    • Profile picture of the author DocVogel
      Hey savidge4,

      Thanks for the recommendations!

      Due to upsells, I'm pretty close to 0% ROI (again minus my Clickmagick expenses). My warped thinking is that after I find 1-2 high conversion / high search volume keywords, I can then turn everything else off and starting cruising with $200-300 per day profit. I'm just trying to gauge how many sales on average it takes to get to those golden nuggets. There are some recent Youtube videos showing this super simple strategy. I'm willing to spend $4-5K to find those one or two treasures

      Best,

      Doc
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  • Profile picture of the author dave_hermansen
    It's not the number of sales that is the magic number. It is the cost per conversion or even better, the ROAS. You could have 200 sales but if that took $10,000 in ad spend it would be no different than 20 sales where you spent $1,000 or 2 sales that you spent $100 on.
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    • Profile picture of the author cheese1688
      Originally Posted by dave_hermansen View Post

      It's not the number of sales that is the magic number. It is the cost per conversion or even better, the ROAS. You could have 200 sales but if that took $10,000 in ad spend it would be no different than 20 sales where you spent $1,000 or 2 sales that you spent $100 on.
      Dave is correct. Sales numbers look great, don't get me wrong. But it's all about the profit that you receive after subtracting what you've spent to get there.
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    • Profile picture of the author Reddevil007
      Originally Posted by dave_hermansen View Post

      It's not the number of sales that is the magic number. It is the cost per conversion or even better, the ROAS. You could have 200 sales but if that took $10,000 in ad spend it would be no different than 20 sales where you spent $1,000 or 2 sales that you spent $100 on.
      True that Dave
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  • Profile picture of the author RuskinF
    You need to optimize your sales funnel.
    Stop thinking about spending more on ads.
    Instead, focus on making your conversions better.
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  • Profile picture of the author DocVogel
    Thanks for all of recommendations so far!

    As of today, one age group I'm targeting is costing me $48 per sale (with 10 sales), and the other is $92 per sale (with 1 sale). Between the two, I'm averaging $52 per sale. If these averages hold up, I'll have 100 sales after spending $5,200. I'm also split testing networks (O&O vs Syndicated).

    Is 100 sales enough to determine if one of the search queries (since I'm utilizing Broad match) will be a consistent High Converting / High Search Volume keyword? It probably varies widely, but anyone out there who's had success direct linking, can you give me a broad range of what's worked for you in the past? Again, I just want to set the right expectations for myself and my boss, oh I mean my wife...who looks at every penny I spend on my "silly" side business

    Best,

    Doc
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    • Profile picture of the author dave_hermansen
      Originally Posted by DocVogel View Post

      Thanks for all of recommendations so far!

      As of today, one age group I'm targeting is costing me $48 per sale (with 10 sales), and the other is $92 per sale (with 1 sale). Between the two, I'm averaging $52 per sale. If these averages hold up, I'll have 100 sales after spending $5,200. I'm also split testing networks (O&O vs Syndicated).

      Is 100 sales enough to determine if one of the search queries (since I'm utilizing Broad match) will be a consistent High Converting / High Search Volume keyword? It probably varies widely, but anyone out there who's had success direct linking, can you give me a broad range of what's worked for you in the past? Again, I just want to set the right expectations for myself and my boss, oh I mean my wife...who looks at every penny I spend on my "silly" side business

      Best,

      Doc
      Again, the number of sales is not the issue. I'm not running a campaign that costs $92 per sale until I get 100 sales unless my net profit is considerably more than $92 per sale. You could end up $8,000 in the hole! You should know within 1,000 clicks, maximum, whether or not an ad is working, whether those clicks lead to 1 sale, 10 sales or 100 sales.
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      StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
      My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
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  • Profile picture of the author IGotMine
    First, broad match is for fools.

    Second, direct linking is for fools.

    If you want to be lazy, you will get lazy results.

    I run one keyword per ad group exact match only. To a lead capture/follow-up system.

    You have a potentially profitable niche, but not the way you're going about it.
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