I've been running a direct linking campaign on Bing Ads since August 2019 (to a Clickbank product), and have made 11 sales so far. $5 per day budget. On average, how many sales does it usually take to identify a High Conversion / High Volume keyword (e.g., 50 sales, 100 sales, etc.)? I've been utilizing broad match, so I've gotten lots of varied query strings from people searching on Bing. Thus, all 11 sales have been made by 11 different keywords, so no consistent winners as of yet. My ROI is around 0% right now (minus my Clickmagick expenses). Approximately 900 clicks and $500 spent so far.
I've received some additional add budget, so I'll be increasing my daily amount. I just want to make sure I'm setting the right expectations for myself, and not get too distraught about not finding that "Golden Nugget" keyword yet after spending 500 bucks.
And yes I admit, I'm a SUPER LAZY marketer and not using a landing page
Thanks for your thoughts and ideas!!