Would blocking emails from being used on a form lower rankings?

4 replies
Hello, all.

I am doing some SEO work for a company and they mentioned that they get a lot of leads that are just not good quality for them (they are a B2B company and only deal with large volumes) from personal email accounts (like gmail and yahoo).

They mentioned their sales reps waste a lot of time going through these leads and wanted to see if I had any ideas to improving this.

The first thing that came to mind was simply blocking all personal emails and only allowing business emails in order for the form to be submitted. I didn't think much of it as I was not sure just how many of these "unqualified leads" they were getting.

The conversion rate dropped about 1.5% and total conversions were down - but everyone was happy. I just cut down on the time sales rep were rummaging through leads looking for a good one. Quality of leads sky rocketed.

This was about a month and a half ago. About a week ago our ranking starting falling. Ranking has consistently been going down for their website for the past 6 months and we are in the process of completely revamping it as it is out dated. However, it rank was falling faster than the trends of previous months.

The form rule was the only major change I made to the website, apart from a few non competing blog posts.

Would the form rule and drop in conversions have impact on their rankings?

Thanks
#blocking #emails #form #lower #rankings
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  • Profile picture of the author Monetize
    I do not know what is causing your rankings to decline but your sales reps
    should not have to rummage through leads in order to determine their quality.
    I would recommend setting up a multi-step sales funnel process that would
    weed out the time-wasters and deliver only serious high-quality leads.
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  • Profile picture of the author dave_hermansen
    I'd say the chance of what you did affecting rankings is zero percent. Google ranks sites based on links to the site and its pages, the information on a site and its pages and user signals. None of those things would play a role on a contact form - something that typically has no links, has no indexable content and no user signals that matter. Plus, the changes are something dictated by user input - something a bot isn't engaged in. Finally, there is no way in the world that anything on a Contact Us page (a page that many websites no-index) is bringing down the rankings for the rest of the website.
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    • Profile picture of the author dsimms
      Originally Posted by dave_hermansen View Post

      I'd say the chance of what you did affecting rankings is zero percent. Google ranks sites based on links to the site and its pages, the information on a site and its pages and user signals. None of those things would play a role on a contact form - something that typically has no links, has no indexable content and no user signals that matter. Plus, the changes are something dictated by user input - something a bot isn't engaged in. Finally, there is no way in the world that anything on a Contact Us page (a page that many websites no-index) is bringing down the rankings for the rest of the website.
      This is one of those times where he should be digging into analytics to see what is going on. I can not speak to his prior six months, but I suspect over the last month or so businesses are shutting down, which means workers are out of work, or companies may be just ordering less bulk due to the coronavirus, so it does appear the site was in trouble before the virus hit, and may have gotten worse post virus...

      besides the virus, an outdated site could have a negative impact on business, along with a number of other factors such as low quality content, low quality backlinks, social signals, and so on...

      If any SEO person asks questions like "will blocking bad emails impact seo..." and does not know how to read analytics, then the B2B business is in big trouble, and said B2B business needs better lead generation methods which requires a lead generation expert.
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  • Profile picture of the author depotgang
    No it's not going to impact SEO
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