Best traffic source for CPA marketing

14 replies
I'm a newbie in CPA marketing and presently running an ad on Facebook. What I noticed is that the conversion rate is very low. Only about 2% of the views clicked my link on Facebook with no Sign-up. As it is now, I'm running at loss on the campaign.

Presently, I only have 5 clicks, no Sign-up. Please, are there traffic networks that could speed things up? The total I'm able to make on Facebook in a day is $1 and I've spent approximately $5. The traffic site should drive clean data from USA only. I'll consider it a success if the site can generate at least $100 daily as profit for me. I've tried Picoworkers and Microworkers, the traffics they drive are about 95% bad data. Their DEMOGRAPHICS selection doesn't work.
#cpa #marketing #source #traffic
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  • Profile picture of the author DURABLEOILCOM
    I can't stress this enough Facebook Ads has now been rendered useless by the overwhelming saturation of scammers. Stop using Facebook Ads. Find golden keywords and upgrade to Google Ads.
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    • Profile picture of the author Barkleyoo
      Good points however I think USA people are also extremely skeptical already so it is a low chance they are going to click a goofy CPA deal and convert like its 1995.
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  • Profile picture of the author Chris-
    Ask about your results, and how to improve them, on the FaceBook Groups for FB ads.

    Yes, FB ads are difficult to get right, but there are plenty of people making money using them, so you need advice on how to get better results.

    Hope that helps !

    Chris
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  • Profile picture of the author DIABL0
    I've been promoting affiliate / CPA offers for a little over 19 years. However, I do things differently than most.

    I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross-promote on the back-end.

    Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

    The bulk of the PPL offers that I promote pay $15-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

    I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...

    1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

    2) The buyer can truly get what is being offered at a decent discount.

    3) Solves a house is on fire type problem.

    However, I mainly promote non-PPL offers on the backend.

    Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    I drive traffic and build responsive email lists by acquiring different forms of email data. Essentially what I'm really doing is monetizing the data using PPL offers.

    Fresh / targeted 3rd party data, which is email leads of users that have shown an interest in a specific PPL niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

    Generate real-time Co-reg, which works by placing an ad for a specific PPL offer on a co-registration network and their publishers display it and users that view the ad can request more info about the offer. When a user requests more info, their contact info is automatically imported into your ESP (autoresponder) account / campaign and they are immediately sent details regarding the offer, along with future follow-up messages. You pay on a per lead basis.

    There is also rev-share data, which is basically 3rd party data (typically fresh / targeted) that you get for $0 upfront costs and you split the revenue generated from sending it with the data provider. Those that provide rev-share are typically just aggregating the data and aren't marketers and provide it to those that know how to monetize it.

    So with the above, I am getting fresh / targeted leads specifically for the PPL offers I'm promoting. However, they are not typically as responsive as a high-quality opt-in list that you build yourself. So to compensate for this you need to work with higher volume. This is not a big deal since the cost is much cheaper and highly scalable compared to traditional list building methods.

    When mailing, you want to skim off the top any fast-track conversions and then for long-term success, you want to always be collecting your opens / clickers, segmenting and removing unresponsive users...converting the leads from quantity to quality and into responsive lists. Which you can then also cross-promote other offers on the back-end.

    So basically the real reason I promote PPL offers because they provide the path of least resistance to generating conversions / $$$ and converting the data into cash-producing assets.

    There's actually more to it than it sounds, but done right it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes down to one's ability to scale and effectively build / manage the infrastructure needed to scale.

    The above isn't for everyone and alternatively, you can use PPC to drive traffic. It's just not my cup of tea.

    One other thing. Once you have experience promoting PPL/CPA offers via email, you can also find companies that have opt-in and/or buyer lists that do little with them or nothing at all via email marketing and help them fully monetize their data.

    These are mainly companies that call all the users and or don't know anything about promoting affiliate / CPA offers. This requires more work because you have to find the companies, wherewith the other options above it's easy to get access to data. This is what would be considered 2nd party data, as you manage the companies data and monetize it for a percentage of the net profits generated.

    Something to think about.
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  • Profile picture of the author ChrisBa
    Originally Posted by Kehinde Adeoya View Post

    I'm a newbie in CPA marketing and presently running an ad on Facebook. What I noticed is that the conversion rate is very low. Only about 2% of the views clicked my link on Facebook with no Sign-up. As it is now, I'm running at loss on the campaign.

    Presently, I only have 5 clicks, no Sign-up. Please, are there traffic networks that could speed things up? The total I'm able to make on Facebook in a day is $1 and I've spent approximately $5. The traffic site should drive clean data from USA only. I'll consider it a success if the site can generate at least $100 daily as profit for me. I've tried Picoworkers and Microworkers, the traffics they drive are about 95% bad data. Their DEMOGRAPHICS selection doesn't work.
    It sounds like you don't really have enough data to tell you if Facebook Ads is working for you or not.

    How many different images and ad copies have you tested? What about offers? etc?

    I can't stress this enough - stay away from Microworkers.
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  • Profile picture of the author leadsgen
    I think best email list for marketing. I was use VIP Email Database providing sale leads.
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  • Profile picture of the author pawan79033
    For CPA offers I would suggest you to give a try to propellerads push traffic, push traffic works great and also very cheap.
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  • Profile picture of the author Chris-
    I think it would be ideal to use the ads to grow your LIST, and then test CPA and other types of offers to your list.

    That gives you a much better return on investment since you can make money over and over again from the same subscribers, although does take longer to test.

    And a hint about building your list using FB ads . . . an expert I heard from decrease his cost per SALE to less than half what he got advertising the product, by instead advertising high quality article content. People do NOT come to FB to buy stuff, but they DO come looking for interesting content to read, so if you give them that, your costs go down and your ROI goes up, although, of course, it does require effective use of your articles and squeeze-pages on your site, so is a somewhat more complex method.

    Chris
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  • Profile picture of the author shawon kaiyum
    Best traffic source I have ever got which is Push traffic. it's very cheap traffic source where you can make your ROI 200% to 2000% if you know how to scaleup.

    I made up to 2672% ROI with CPA offer and push traffic
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  • Profile picture of the author shoaibikram
    I am affiliate manager from Cloudways (hosting platform for SMBs). What we have seen in last 2 months, those who promote via Google Ads including display Ads, there is 20% increase in click to sign-up rate. The overall sign-up to conversion rate is between 20% - 30%.

    The most important thing here is that affiliates should spend in the right way. What is the purpose if an affiliate gets 20 signups and 4 conversions and another affiliate gets 9 signups and 4 conversions. The geolocation of signups and there profiles matters a lot to reduce cost per click. Another very important thing is, the user profile which is converting for a particular affiliate program. So you can discuss with the affiliate manager and understand their products target audience. And then you can better optimize campaigns.
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  • Profile picture of the author VirtualVeena
    I also wish to try CPA, but do not know how to start.
    And after just reading how tough this can be, am not sure I should even try.
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    • Profile picture of the author DABK
      PPL (pay per lead) is a better option; it is easier to get someone to fill out a form than to get them to pay for something.


      Originally Posted by VirtualVeena View Post

      I also wish to try CPA, but do not know how to start.
      And after just reading how tough this can be, am not sure I should even try.
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  • Profile picture of the author cheese1688
    Personally I think the best would be organic search traffic like google search engine, but I would advice to start with a free traffic source like reddit.
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