know me - like me - trust me - pay me
Hi,
I'm a beginner running small business (local bridge school) and two question about marketing strategy came to my mind. Both are about "know me like me trust me pay me":
1. Is this strategy really effective and worth implementing or should I look for sth else? Could you recommend sth better for beginner?
2. Do I understand it correctly?
- I created free ebook "How to keep your mind healthy after 50" which can be downloaded after receiving email address.
- I'm going to buy facebook ad promoting a post about this ebook. I hope for building leads base this way.
- After let's say a week I'll send new mail with simple bridge-based exercises that train brain
- Next week, new mail with story of my 92 years old client
- Last mail with an offer - bridge course
Is this a proper way of doing it? Otherwise could you tell me whats wrong or recommend me better strategy?
Thank you in advance
Regards,
Marco
I'm a beginner running small business (local bridge school) and two question about marketing strategy came to my mind. Both are about "know me like me trust me pay me":
1. Is this strategy really effective and worth implementing or should I look for sth else? Could you recommend sth better for beginner?
2. Do I understand it correctly?
- I created free ebook "How to keep your mind healthy after 50" which can be downloaded after receiving email address.
- I'm going to buy facebook ad promoting a post about this ebook. I hope for building leads base this way.
- After let's say a week I'll send new mail with simple bridge-based exercises that train brain
- Next week, new mail with story of my 92 years old client
- Last mail with an offer - bridge course
Is this a proper way of doing it? Otherwise could you tell me whats wrong or recommend me better strategy?
Thank you in advance
Regards,
Marco
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