Diversifying Your Traffic Sources Beyond SEO

14 replies
Initially building your brand off the shoulders of Google isn't a wrong move.

I've done it countless times. But at some point, it's wise to expand beyond SEO.

Building up other traffic sources makes the asset you're creating more valuable because it's more resilient. (And ironically enough, it helps your SEO, too.)

At some point, that popular spyware app better known as Tiktok may be banned. It has already been banned in India last month.

If this happens in the USA, massive followings of millions upon millions may be turned to dust.

There is a serious danger of over-reliance on one single source of traffic. Google has wiped out entire businesses from the face of the planet simply because organic was the only channel they focused on.

As a starting point for brainstorming, your demographic might already be telling you where to start: Look at Google Analytics referral data and ask yourself how you can boost those #s and if any of those sites are worthwhile.

#diversifying #seo #sources #traffic
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  • Profile picture of the author Jamell
    You are absolutely right. Depending on one source of traffic is a recipe for disaster. Getting on multiple platforms sharing your content natively and creatively is one of the best ways to diversify traffic.
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  • Profile picture of the author culpetm
    I completely agree. Over-reliance on any single source of traffic/influence is incredibly risky...the exception of course is your own domain/website and your email marketing list. You own those. No one is EVER going to take those away.
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  • Profile picture of the author culpetm
    In addition, social networks (especially IG and FB) tend to do the following. Their algorithm rewards users with lots of followers in the beginning because every post (and hashtag) has lots of "reach". Every post gets shown to a lot of people. But over time, the "reach" gets throttled deliberately. The posts are not shown to as many people. So eventually, you begin to pay to "boost" your posts in order to get the same reach.

    Bottom line, you are completely at the mercy of the service provider.

    I'm not saying don't do it. I'm just saying we need to diversify.
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  • Profile picture of the author sam2202
    Yes, you are right, and thanks for discussing this point here. We as digital marketers should take lessons from the events happening around us. Not only banning a platform may impact the traffic source, but when a platform changes its algorithm, the entire mathematical equation of traffic from that source changes (example FB and Google in the past). Diversification of traffic source will take care of both the above issues and help to balance the traffic under such changes.
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  • Profile picture of the author sadman pappu
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  • Profile picture of the author Mort Blacklock
    How can I use forums to get good amount of traffic?
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  • Profile picture of the author TheReedster
    Reddit can be another great source of traffic which is often overlooked.
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  • Profile picture of the author DURABLEOILCOM
    It is important never to put all your eggs in one basket. Depending on SEO as your only marketing platform is not a good idea. Google works on an ever changing and evolving algorithm, one day you are ranked number 1 for keyword the next week you are lost at sea. Important to combine SEO with PPC Advertising like YouTube Ads, Reddit Ads, Quora Ads, LinkedIn Ads, Instagram Ads, Facebook Ads. Email Marketing and Text Messaging Marketing. Also never forget about the original marketing platform Offline Marketing. If you diversify your Internet Marketing Advertising budget you will build a solid foundation for success.
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  • Profile picture of the author TobiMDD
    It's always good to know more about different strategies to get traffic, however there is also a high risk involved here, because if you try to get traffic in multiple different ways you can start feeling overwhelmed quickly, so instead of doing one strategy very good and successfully you start doing multiple things in an average way with less results.


    Especially for newbies this is very dangerous.
    I know this because I've been there..
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  • Profile picture of the author aaq870069
    You hit the nail on the head about Google Analytics. Analyzing the performance reports over time tells a story about a company's strengths, weaknesses, and opportunities.
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  • Profile picture of the author luciesmazanska
    Originally Posted by Andrew S View Post

    Initially building your brand off the shoulders of Google isn't a wrong move.

    I've done it countless times. But at some point, it's wise to expand beyond SEO.

    Building up other traffic sources makes the asset you're creating more valuable because it's more resilient. (And ironically enough, it helps your SEO, too.)

    At some point, that popular spyware app better known as Tiktok may be banned. It has already been banned in India last month.

    If this happens in the USA, massive followings of millions upon millions may be turned to dust.

    There is a serious danger of over-reliance on one single source of traffic. Google has wiped out entire businesses from the face of the planet simply because organic was the only channel they focused on.

    As a starting point for brainstorming, your demographic might already be telling you where to start: Look at Google Analytics referral data and ask yourself how you can boost those #s and if any of those sites are worthwhile.

    I work in a traffic (marketing/ads) industry for few years and I can tell you, YOU HAVE TO DIVERSIFY!
    I love Quora btw
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