amazingrazing - startup - !!help!!

Get out there on foot introduce yourself to both type of owners. This way your not a faceless entity. You can build some trust and warm them up on your idea. Plus its a cheap, so you can spend ad money on some of the other suggestions you mentioned .

I think it's a great idea but hope you are carefully qualifying the 'land owners'. Type of enclosure, type of pasture, whether certain plants like fescue are present. Surrounding area (noise/traffic/predators) and security are big deals for horse owners. Your service will appeal to new owners so I advise you to 'assume' nothing - outline/explain everything.

The site should also (and probably already does) have pages describing how to choose a place to board your horse - and for those who are providing land, how to protect themselves from liability. Details count when dealing with both property and with live animals.

I know your site is under construction and I looked at your FB page - I would feature the SERVICE rather than the 'site coming soon'. I would also replace the graphics with pictures of real horses grazing or in stables or shelter....standing at a fence, etc. I think that would be more effective as advertising.

Perhaps encourage those advertising 'land for use' to submit photos and get their permission to use some of those photos as 'examples' on your site.

FB advertising would be good if you can target horse groups; local print ads will help in some areas, trade journals and other related ad venues can be good in this niche. I'd also consider targeted mailouts to stables, riding academies, etc. Let farriers, tack shops, etc KNOW about your service - and use targeted PPC ads for horse related sites online.


EDIT: This is an example of a GREAT 'guest posting' niche....quality unique articles on how to choose boarding facility or similar 'horse stuff' might allow you free ads on horse related sites. Worth a shot.

I spend several days a week at a horse farm riding for fun and guiding trail rides...there are 45+ horses, miniature horses, ponies, a miniature donkey and the cutest 4 month old gaited mule (Bojangles) that you ever did meet.

Often customers say "I want my own horse but have nowhere to keep it" I think you have a good business idea and handled properly could be not only a useful service but a profitable one.


Good luck - let us know how it goes

I would do direct outreach along with content marketing. Create evergreen blog posts for long-term traffic while your outreach will generate sales.

I would stick to one form of advertising (the one you know best) as it's easy to burn through a budget on Facebook on Google unless you have experience.

Matthew,

Thanks that's great advice, that's the sort of stuff I have been doing so far, so will keep at it.!

Is it best with a web based business to start in your local area and work larger slowly?

E.G. we are based in the county of Dorset in the UK, so could start in the UK and slowly spread to the whole of the UK?

Felix

I would harness the power of Youtube, take some video of your locations, interview the owners of the stables and also interview the people who keep thier horses there. I would also find Horse related FB groups and reach out to the admins to mention your new site. Look for large volume ecommerce sites in the UK which are Horse related and place a banner ad . Also jump onto instagram , look for some pages with large following that are UK based, DM them and ask for a shoutout , this is inexpensive. I would also find some influencers on there and ask them to promote the website . Lots of things that you can do , It should be relatively easy to dominate your market. Good Luck

There are tens of thousands of 'horse sites' online - many are speicif to sales of various breeds might be considered as potential links to your site or small paid ads on those sites.


But many are outfitters, tack shops selling western and english saddles and equipment, boot outlets, western wear sites, advice sites where experienced riders provide advice for newbies...


A 'guest post' is an original 'content article' YOU write (or pay a write to write for you) that adds content to that website and leaves a leaves a link to your new service or site.


Example - a regional business has a website featuring their trailrides and you offer a well written article about how to choose a place to board your new horse....or even an article or blog post that REVIEWS that particular farm or stable and drops a link to your business at the same time.


Your target audience are people buying their first horse or horse lovers who own 1-2 horses looking for a new place to board them. Everywhere they go online to look at 'horse stuff' is an opportunity to place an ad or guest post linking to YOU.




No, in the US it's 'horse farm' or 'stable' or 'boarding facility'...'livery' is not used.


My suggestions are based on US knowledge so not sure they all apply where you are located but hope it helps a little.