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Selling Explainer Videos/Whiteboard as a beginner

by Nathan Burgess
11 replies
Hi folks, new here, so :Hello!

I wonder have you any advice for a fairly new guy to Explainer Videos/Whiteboard.

I've used Explaindio in the past and am wondering about buying one of the popular packages like: Videoscribe, Powtoon etc in order to sell videos.

I realize there's a learning curve and how as a beginner they could easily look amateur without some hard work/experience.

Do you think it's a good idea to try and sell some on sites like Fiverr etc or is this too saturated?

I'm also a professional voice over, so I thought I could combine this with the video, although the video would have to look professional.

Any other thoughts and advice welcome.

Thanks
#beginner #explainer #selling #videos or whiteboard
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  • Profile picture of the author Jason Kanigan
    Whiteboard explainer videos are not a business.

    You have encountered this idea many years after it came out--I'll bet 5 or 6, since I was here when it was new.

    All the explainer video is...is a CONVERSION tool.

    It turns some viewers into buyers. If it works.

    But you still need to get TRAFFIC to that explainer video. And where is that going to come from?

    Merely making an offer, posting an offer somewhere, is not traffic generation. It's better than nothing, of course, but not by much.

    You need a consistent flow of people to look at that video. Otherwise, you won't make money.

    I have seen and personally known many, maybe even into the hundreds, of people over the years who bought into an explainer video maker subscription...only to sigh and give up on it as "costing too much" many months later because they did not solve--or even think to solve--the traffic problem.

    Whiteboard videos are just one technique for solving one portion of the money-making equation.
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  • Profile picture of the author DABK
    This happened a couple of months to a business.


    They hired 2 marketing people: one for Google AdWords, the other for FaceBook Ads. They charged $1700 the first month (after that, the adwords guy was going to charge only 10 percent of ad money spent while the FaceBook guy remained at 1700).



    Both were successful in the sense that they both got the phones to ring.


    The AdWords, just sent traffic.
    The FaceBook guy had a funnel, and only the people who made it all they way through his funnel were allowed to contact the business.


    After one month, the business owner things the AdWords guy was a complete waste of time and fired his company.

    They think that the FaceBook guy is a genus and cheap.


    The reason was the funnel. Most of the people who called them from the FaceBook guy did not want to ask questions, they just wanted to book an appointment and get started.... About half of them... Overall, they converted into sales at close to 20% hihger than the business's other leads.


    I am telling you this because I agree with Jason and to give you a real-life example.


    If you sell explainer videos, sell to people who have great funnels... people who're already using such videos... (Your would have to be better at converting.)


    Or set up a funnel for a vertical that you control and sell it to anyone who wants explainer videos and make sure to send only qualified leads to the business.


    You will have sales not doing it one of the two ways above, selling to random people explainer videos, but you will not have a great success.


    Business owners do not want explainer videos, they want more sales.


    Set yourself up so that you can sell more sales via explainer videos and you'll be a happy camper.
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  • Profile picture of the author superowid
    Whiteboard video is saturated. Keep focus on selling your voice over only! That's much better. Or use the video as a bonus for your voice service. But focus on your voice and you'll be fine! Good luck!
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    • Profile picture of the author DABK
      Why do you say voice overs is not saturated?


      There's competition everywhere.


      The way to win is not to get out of profitable niches where many compete but to learn how to stand out, how to siphon some of the buyers.


      Originally Posted by superowid View Post

      Whiteboard video is saturated. Keep focus on selling your voice over only! That's much better. Or use the video as a bonus for your voice service. But focus on your voice and you'll be fine! Good luck!
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      • Profile picture of the author superowid
        Originally Posted by DABK View Post

        Why do you say voice overs is not saturated?


        There's competition everywhere.


        The way to win is not to get out of profitable niches where many compete but to learn how to stand out, how to siphon some of the buyers.
        Because voice market is wider than whiteboard video market. It's like writing market. There's a better chance to profit from it than video. Voice is unique. People love real voice, unlike the video that can be made by everyone using an automatic-software in a minute, and even for free.
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        • Profile picture of the author DABK
          Voice market being wider doesn't make it more or less competitive.


          I would think that, since it does not require the extra skills, it is probably more competitive than the video market.


          And, to succeed, it's best if you forget about the market and focus on a niche.


          Originally Posted by superowid View Post

          Because voice market is wider than whiteboard video market. It's like writing market. There's a better chance to profit from it than video. Voice is unique. People love real voice, unlike the video that can be made by everyone using an automatic-software in a minute, and even for free.
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  • Profile picture of the author pintara3
    It would be hard to set up as a business. Many explainer videos on youtube. If you are new focus on how would I get see and get customers, because even if you had the best content without eyes to see it, you wont make any money.
    Graeme
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    • Profile picture of the author DABK
      There is no explainer video on how I do business, on why people would benefit from working with me.


      Explainer videos that just explain, you're right. But if you want to make money, you can: you do explainer videos that are marketing / positioning pieces, that are part of your funnel.


      Originally Posted by pintara3 View Post

      It would be hard to set up as a business. Many explainer videos on youtube. If you are new focus on how would I get see and get customers, because even if you had the best content without eyes to see it, you wont make any money.
      Graeme
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  • Profile picture of the author Home Worker
    Have you thought about providing some free videos to businesses who might become paying clients in the future? Maybe businesses who regularly need new videos? If you did something like that for them it could really set you apart from the competition and you wouldn't have to wait to get hired on a site like Fiverr. When people get something for free they often want to reciprocate so it could work. So many people spend time trying to market their services. You could instead spend that time making some free videos for actual businesses who might appreciate the gesture and wind up hiring you for work in the future. They'd also probably be so impressed with the gesture that they'd probably tell others what you did for them.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by Home Worker View Post

      Have you thought about providing some free videos to businesses who might become paying clients in the future? Maybe businesses who regularly need new videos? If you did something like that for them it could really set you apart from the competition and you wouldn't have to wait to get hired on a site like Fiverr. When people get something for free they often want to reciprocate so it could work. So many people spend time trying to market their services. You could instead spend that time making some free videos for actual businesses who might appreciate the gesture and wind up hiring you for work in the future. They'd also probably be so impressed with the gesture that they'd probably tell others what you did for them.
      Possibly. Or you could waste your time chasing people who didn't ask for this and will never buy. Sure, reciprocity is a Cialdini principle, but there's no guarantee unsolicited giving will be rewarded. In the typical case the other party has to want the thing being offered.

      I have seen this "giveaway" model used for many years, with agency website/SEO/google places etc. assessments, review videos, and more. In nearly all cases it was a lot of activity for the business owner, and very little results. The people who didn't ask for an assessment don't appreciate or even believe it, and the free video review giveaway thing resulted in comments like "boring", "generic" and so on. All adding up to the owners spending weeks or a full month pushing something nobody wanted and for nothing positive in return.

      With an outreach strategy guided towards getting people to stick up their hands and announce their interest this could work. But that level of sophistication is beyond most.
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  • Profile picture of the author oppyeaunome
    You can make it work. You can make anything work you just have to find the people who want what you have to offer. Do this over and over and you will make money.

    Now it might be hard to standout on a platform like fiverr and such, but maybe in the beginning you can do some work for some friends and get them to give you some feedback on fiverr. If you try to start a gig on fiverr and you don't have any reviews it might be hard to get some traction.

    Just sit down and think about the types of businesses or people who would need this type of service and go after them and show them what you can do.
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