Selling Explainer Videos/Whiteboard as a beginner

Whiteboard explainer videos are not a business.

You have encountered this idea many years after it came out--I'll bet 5 or 6, since I was here when it was new.

All the explainer video is...is a CONVERSION tool.

It turns some viewers into buyers. If it works.

But you still need to get TRAFFIC to that explainer video. And where is that going to come from?

Merely making an offer, posting an offer somewhere, is not traffic generation. It's better than nothing, of course, but not by much.

You need a consistent flow of people to look at that video. Otherwise, you won't make money.

I have seen and personally known many, maybe even into the hundreds, of people over the years who bought into an explainer video maker subscription...only to sigh and give up on it as "costing too much" many months later because they did not solve--or even think to solve--the traffic problem.

Whiteboard videos are just one technique for solving one portion of the money-making equation.

This happened a couple of months to a business.


They hired 2 marketing people: one for Google AdWords, the other for FaceBook Ads. They charged $1700 the first month (after that, the adwords guy was going to charge only 10 percent of ad money spent while the FaceBook guy remained at 1700).



Both were successful in the sense that they both got the phones to ring.


The AdWords, just sent traffic.
The FaceBook guy had a funnel, and only the people who made it all they way through his funnel were allowed to contact the business.


After one month, the business owner things the AdWords guy was a complete waste of time and fired his company.

They think that the FaceBook guy is a genus and cheap.


The reason was the funnel. Most of the people who called them from the FaceBook guy did not want to ask questions, they just wanted to book an appointment and get started.... About half of them... Overall, they converted into sales at close to 20% hihger than the business's other leads.


I am telling you this because I agree with Jason and to give you a real-life example.


If you sell explainer videos, sell to people who have great funnels... people who're already using such videos... (Your would have to be better at converting.)


Or set up a funnel for a vertical that you control and sell it to anyone who wants explainer videos and make sure to send only qualified leads to the business.


You will have sales not doing it one of the two ways above, selling to random people explainer videos, but you will not have a great success.


Business owners do not want explainer videos, they want more sales.


Set yourself up so that you can sell more sales via explainer videos and you'll be a happy camper.

Whiteboard video is saturated. Keep focus on selling your voice over only! That's much better. Or use the video as a bonus for your voice service. But focus on your voice and you'll be fine! Good luck!

It would be hard to set up as a business. Many explainer videos on youtube. If you are new focus on how would I get see and get customers, because even if you had the best content without eyes to see it, you wont make any money.
Graeme

Have you thought about providing some free videos to businesses who might become paying clients in the future? Maybe businesses who regularly need new videos? If you did something like that for them it could really set you apart from the competition and you wouldn't have to wait to get hired on a site like Fiverr. When people get something for free they often want to reciprocate so it could work. So many people spend time trying to market their services. You could instead spend that time making some free videos for actual businesses who might appreciate the gesture and wind up hiring you for work in the future. They'd also probably be so impressed with the gesture that they'd probably tell others what you did for them.

You can make it work. You can make anything work you just have to find the people who want what you have to offer. Do this over and over and you will make money.

Now it might be hard to standout on a platform like fiverr and such, but maybe in the beginning you can do some work for some friends and get them to give you some feedback on fiverr. If you try to start a gig on fiverr and you don't have any reviews it might be hard to get some traction.

Just sit down and think about the types of businesses or people who would need this type of service and go after them and show them what you can do.