Do I need funnels, leads, email campaigns/marketing?

3 replies
Hello all,
I am a gambling affiliate. I had moderate success with SEO and I'm now looking to make more money using SEM. I'm thinking of using one of these options:
  1. 1. A landing page with maybe a form to download a guide, and then send email sequence to leads I acquire this way
  2. 2. Landing page with banners/links directing to the service I promote

Like I mentioned, in both cases visitors would arrive on the landing page via ads. The first option seems harder for me to see results from, because the emails that need to be sent will be of course gambling-related, so they'd be filtered heavily by Gmail, Yahoo ect. Also, I don't know what these messages could be about.

So... would option 2, landing page with banners to the gambling site I'm affiliate for, be a bad idea? I absolutely trust them, I have a 5+ years business relation with them and I know they will not try to scam me.

Thank you!
#campaigns or marketing #email #funnels #leads
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