I spent months intensely planning and designing all these interactive lessons, but after launching on Oct 1st with Google and Facebook ads, it seems like very few of the many visitors to my website want to take the time to see what I have to offer.
At first, I had my home page as my landing page, but once I learned from Google Analytics that I had a high bounce rate and read up about how to reduce it, I decided to change to the free episode/lesson to fulfill the promises of my ad. But still the bounce rate was high.
So I thought I'd better make the content more compact and to the point. I created a landing page that went through many iterations, and right now, it's much shorter than previous ones with a sign-up form to access the free episode, and once they click the "Start Now" button, they should be taken to the more compact version of Episode 1, the free episode.
What's happening now is that I've got quite a few emails, which is great so I can now reach out to potential customers, yet none of them have really spent time looking or trying out the free episode! I've gotten much more traffic than I expected, almost 1000 visitors, so there's clearly interest in my ESL platform, there's demand, but they don't want to try anything out once they get to my website. I can't figure this out.
This is my first entrepreneurial attempt and I'm learning as I go, and I understand that you have to capture the user's attention as soon as possible or they leave. But for the readers here who might be kind enough to check out my current landing page, what more can I do to entice them to stay and stick around? For the readers who are or were once English language learners themselves, are my interactive lessons (based on research and experience and jazzed up with Joubel's H5P plugin) appealing or are they lacking something? I'd be grateful for any advice. And I've tried to find my buyer intent keywords, though it seems to be trickier for online ESL learning - I wonder if anyone has any suggestions for that.