Revitalize Email List

1 replies
Hi all,

I just landed a new marketing position and am coming from a different career field. The startup company has a list of about 450 emails going back about 3 years that they only send info out to once every few months (new camp/tutoring offers for kids). Based on what I'm reading in the forums this is a vital resource and I want to make the most of it. What mentality/approach should I be considering? I know I will have to find ways to rebuild trust and communication because customers have probably just been spammed the past few years.

I really want to use this opportunity to learn some solid fundamentals and provide value to these parents/customers and to this business.
#email #list #revitalize
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  • Profile picture of the author TobiMDD
    It only makes sense to use this old list when you can offer them something that you know they are interested in.

    Therefore it should be in the same niche as to what they signed up for years ago.

    However you can also introduce them to a different topic now, just be honest with them, tell them what to expect from now on and how you can help them and deliver value to their life.
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