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Conversion optimization vs SEO - separate pages?

by Igor Vst28
1 replies
Hi guys,

I am doing both SEO and ads campaign (it's for accommodation website)

As I understand, SEO requires more content - more text paragraphs and headings / subheadings containing keywords, (of course, added in appropriate / natural way of writing), many images to add alt tags ... (along with other SEO elements beyond - meta descriptions etc ...)

On the other hand, CRO - landing page optimization for conversion - is quite the opposite; it requires short and straight content - removing all unessential parts, leave only a few strongest selling points with attractive visuals, call to action and easy action (quick "buy now" or "book now" option)

Is it a good practice to do SEO on normal page, and create separate landing page for ads only (not visible in normal website navigation)? Or there is some other way?

All the suggestions and advice are welcome.

Thanks and have a good day!
#conversion #optimization #pages #seo #separate
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  • Profile picture of the author King Manu
    You answered your own question.

    When you write on your main page, you gotta do SEO copywriting. The purpose is to get organic traffic and compel them to buy as well.

    When you use ads, it's best to redirect to a page that focuses on optimizing conversion, which can lead to shorter content without distractions.

    Besides, someone that clicks your ad is a warm lead, considering you use the proper targeting and copy.
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