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I am Wayup95 and I am thinking about becoming a digital marketer. However, I want to know the proper equipment needed to be a marketer. I have experience working with Adobe Photoshop, Illustrator, InDesign, Dreamweaver, and XD. I learned to use these applications at university where I was studying to be a graphic designer, but sadly, I did not finish.

Now for the current equipment I do have I have a Macbook pro and smartphone with a decent camera. Plus I am wanting to know if video editing skills is a must for marketing? I don't have my own personal office space if I ever needed to work from home. My bedroom has poor lighting with one lightbulb; I'm curious to know if having two lightbulbs would fix the poor lighting. I also heard I need a blank background if I were to do interviews online. I do have a small black desk in my bedroom that can hold my laptop.

So yes that's all I do have for now. I would really appreciate it if anyone could list the recommended equipment for a digital marketer that I am missing. Thank you
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  • Profile picture of the author Frank Donovan
    Originally Posted by Wayup95 View Post

    I would really appreciate it if anyone could list the recommended equipment for a digital marketer that I am missing. Thank you
    Forget about your equipment for now. Start with finding something to sell and a market to sell it to. Everything follows from that.
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    • Profile picture of the author Matthew Stanley
      Forget about your equipment for now. Start with finding something to sell and a market to sell it to. Everything follows from that.
      Great advice imo - seconded. You have all the equipment you need to start. Suggest consistently committing time to developing skills (ideally through real work/assignments/projects) and figuring out what, to whom, and how, you want to sell. Believe it or not, in my experience it's more productive and efficient to just start doing things, even if 9/10 of them wind up being dead-ends - than inaction hamstrung by overplanning.
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      • Profile picture of the author Oscar K
        Originally Posted by Matthew Stanley View Post

        Great advice imo - seconded. You have all the equipment you need to start. Suggest consistently committing time to developing skills (ideally through real work/assignments/projects) and figuring out what, to whom, and how, you want to sell. Believe it or not, in my experience it's more productive and efficient to just start doing things, even if 9/10 of them wind up being dead-ends - than inaction hamstrung by overplanning.
        Number one advice for success!

        Number two is, "The Harder I Try The Luckier I Get". It's my list and motto so there you go.

        I can make an animated favicon for your website. I can put subtitles to a movie so the deaf can watch it. I can take a business call from Thailand. Have I made any money from any of these things? Nooooooo! But I'm dead chuffed about it because I could if I wanted to. Skills bring opportunities. Immersion in learning brings progress. Achievement gives confidence.

        To the OP: Don't forget the thing called 'outside'. The light's usually good and the choice of backgrounds is infinite.
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        • Profile picture of the author Wayup95
          So you're saying it's appropriate to have an interview outside? I have a big, long bush in front of my house. Would that be a good backdrop?
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          • Profile picture of the author Oscar K
            Originally Posted by Wayup95 View Post

            So you're saying it's appropriate to have an interview outside? I have a big, long bush in front of my house. Would that be a good backdrop?
            Sounds good - why not?
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  • Profile picture of the author Wayup95
    Suggest consistently committing time to developing skills (ideally through real work/assignments/projects) and figuring out what, to whom, and how, you want to sell.
    So what you're saying is actually find work first then practice from there? I've drawn, designed things, and posted blogs. The one thing I haven't done online is make a video of me speaking to an audience.
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    • Profile picture of the author Matthew Stanley
      I took it that you have the requisite technical baseline skills to get started ... my suggestion was more about taking action versus analysis paralysis around equipment or secondary / logistics things. Developing yourself through low-risk paid gigs (upwork or the like) or through starting to create your own products/services is a good way to a) learn what you like and are good at, or might enjoy *becoming* good at, and b) develop marketing skills which can later be combined in compelling ways to help you differentiate
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  • Profile picture of the author Jamell
    I think you should utilize Instagram Facebook twitter linked if you can and focus on sharing your expertise about graphics design since that is what you are knowledgeable of .

    So yes use what you have make the adjustments and focus on productivity. As time goes on you will learn and eventually be in a position to purchase more advanced equipment .Don't overthink the process though.
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  • Profile picture of the author Oscar K
    Originally Posted by Wayup95 View Post

    I would really appreciate it if anyone could list the recommended equipment for a digital marketer that I am missing. Thank you
    I am not a digital marketer - I am an online retailer. But the two have commonalities.

    Usable photography lights can be had on eBay for around £35 a pair. I paid half of that because I always try to get a bargain. That's 300w of light with diffusers. More or less what you would see pro photographers use. Would suit most video needs I imagine. Could use as household lighting too if you can afford the electric. A good enough used bridge camera is £70 and up and a usable tripod a tenner.

    *****

    I use proprietary software to design DVD disks and packaging for printing on a Cannon disc printer. You don't need the printer but the software (or something similar) can be used for designing all elements that go into a DVD packaging. But you don't need DVD packaging either. Bear with me:

    If I were selling, say, information/instructional products I would actually consider publishing to hard copies. This is because as crazy as it may seem some people like a hard copy. But forget that also unless you wish to know more about it.

    People also like representations of hard copies. A digital product/course/learning pack can be designed as a complete DVD package - one like you'd buy in the shops as it needs to look as authentic as possible with copyrights, barcodes and serial numbers and manufacturer and whatnot. Once you have the images you take them and put them into a design program which will do things like allow you to display different shots of how a DVD package would look - could be the DVD case with disk placed in front reflecting from a shiny surface. Could show the case open with inserts showing. Could have one photo of disk alone. It may sound like the program (I'll find out what it was if you need to know) is a bit lame and that it doesn't do much. It doesn't, as similar tools to make digital items look like books and such are nothing unusual. It's basically the reflection that makes the image superb. You can adjust it. We're talking something that looks like a professional photographer came along and did the job and if it does that it's good. Anything along those lines may be even better. Any advertising you do you can try and squeeze in some nice shots but be certain to make clear it's not an actual DVD you are selling. But if you did have a hard copy to sell then no problem as you do stock it. I know someone who sold DVDs on eBay without cases but showed a case in the main photo. This was wrong - it wasn't the item and breaks the rules. Even if you say below that it's only the disk that is being sold. Bad sales are worse than no sales IMO.

    One way to think of it is: how does Netflix display its products? What if they also sold DVDs? Do you think they might display the DVD packaging in a similar or better way? Or would they just copy the screenshots of the material on their app? I think it might be different and perhaps show how an actual DVD and case and insert would look. Probably not but they have something great to show already whereas you may need to do a bit more work to make things look as great as they can.

    *****

    Just quickly BTW - you may have thought that you don't want to be printing DVD packages as a reason not to even consider it but you should know that it's a piece of cake to upload your oven-ready files to a DVD publication and distribution service who will send any quantity of items direct to your customers globally for not much money. They'll give you a free sales/order page too and pass on the money they collect every month if you like.
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  • Profile picture of the author Faiz Imran
    A solid and highly underrated tool is a good group of mentors that have been through the journey.
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