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Online courses

by adtest60600
6 replies
Hello

I've recently set up a website where I post weekly articles on personal development, and I've created a few paid courses for £9. They are text courses where I include about 10 articles and 10 exercises on topics like improving nutrition, not caring what people think, becoming a positive thinker.

I haven't got any sales yet but that's to be expected given that the website has only been running for six weeks

I'm just wondering whether I can market text courses for around £200 when I've become more known? Because I know most courses nowadays are video courses. Given that my text courses are written articles, they're more similar to e-books but with a direct focus and exercises. But typically e-books sell for a lot less than £200.

I'm not marketing the courses at £200 just to sell an over-priced product, I plan to spend many months working on these courses to offer a value that I think meets the price, and I want to use this price point because I want to make a course of a certain length so that I can cover everything related to that course and truly help the buyer with a transformation.

thanks,

Ryan
#courses #online
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  • Profile picture of the author Oscar K
    That sounds like something I'd sell on eBay. I'm not a marketer BTW - I do online retail mainly.

    Could you sell the product for much less profit per sale? £5-7 for an info product on DVD is tops usually but something like this might need selling for more.

    The thing is - you haven't sold any, yet want to sell bigger and better. Do you think that lowering your expectations could get a sale or two? I think you'd get a sale or two within a week on eBay. Amazon too, probably - and you could charge £15.

    I'd be happy to elaborate on how to do it. You only have to ask
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  • Profile picture of the author King Manu
    The expectations for courses are definitely higher. You can't simply put an ebook and call it a course.

    You'd have to make it look really awesome and easy to navigate, not just plain text. Something like slideshows.

    Therefore you would have to make it in PDF format.

    If you offer value, you can charge as much as you want.
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    • Profile picture of the author Oscar K
      Originally Posted by King Manu View Post

      The expectations for courses are definitely higher. You can't simply put an ebook and call it a course.

      Seems correct - expectations seem higher for a 'course'. But why can't it be "Subject X - [all the info on a disk["?

      You'd have to make it look really awesome and easy to navigate, not just plain text. Something like slideshows.

      You can put any/all of that on a DVD. Navigation programs abound. There's a good one for reading comics - name escapes me - very usable and good interface. A course would open up well on this.

      Therefore you would have to make it in PDF format.

      Easy enough. You can watermark/otherwise protect course with PDFs. Recommended for this kind of material. Wondershare is excellent.

      If you offer value, you can charge as much as you want.

      Apparently $9 is too much.
      I don't know what the OP has exactly but I'd be listing it in one format or other within 3 days if I had it. If it's decent material and if it is concentrating on a popular interest some should sell.

      But I am a retailer so I'm out of step with many on here. The aims and methods of marketers and those who sell courses are often somewhat different to mine.
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  • Profile picture of the author Declan O Flaherty
    The only thing that matters is whether the problem you are solving is worth the money you are asking... from the people with the problem and the money.

    Rich Shefren made millions from reports. Andre Chaperon's courses are all text based. Sean D'souza's are audio based.

    Personally, I much prefer to read than sit there and watch a video.

    The only way it would be difficult to sell eBooks for higher prices than generally perceived, is if the content (including your marketing) is much the same as the rest.
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    • Profile picture of the author Oscar K
      Originally Posted by Declan O Flaherty View Post

      The only way it would be difficult to sell eBooks for higher prices than generally perceived, is if the content (including your marketing) is much the same as the rest.
      Yes, good marketing can get higher prices for the same content.

      A similar product to the next one can be made to be the best or best seller. There are many ways to do this.

      I am not sure how a marketer would go about it but anything to grab attention to start with would work. 'Loss leaders' is a retail concept which could possibly be applied, as one suggestion. Eventually that could result in higher/high/highest sales and the muscling out of the competition.
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  • Profile picture of the author jbsmith
    For sure - you can deliver the course content in a number of formats...written form is fine. Main factor is a) communicating enough value in your copywriting to get the initial customer to sign up and b) get some early testimonials that your material actually works...once you have the social proof your marketing becomes more effective.

    What I've started doing against my courses to increase the value lately is weekly live streams - Q&A, tips, stories, examples, case studies, etc... Having this element combines the course material with some group coaching + community which gets you to a higher tier of value real quick
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