Drop in Rankings after redirecting from .com to ccTLD

5 replies
I've been pretty well on SERPs for the targeted keywords (Mostly around 20th-50th Position). After that, I consulted with a digital marketing agency and they suggested me to opt for ccTLD since I'm targeting the local audience/businesses.

Since redirecting my website from .com to ccTLD (i.e .com.sg), my rankings are completely off the chart. Even the keywords that were very close to 1st page of SERPs are not even in the top 100.

FYI: We have done proper 301 redirect for every URL. Also, someone suggested me to update the backlinks, even after doing that the rankings are still down.

Is there anyway to get rankings back? Or if I've missed out on something?
#cctld #drop #rankings #redirecting
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  • Profile picture of the author TGTG social
    Is the location you are checking the keyword positions & your ccTLD (.com.sg) same.

    Keyword Positions depends on various factors. To mention few the device you use, the location you're in, you're past internet activity & many more.
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    • Profile picture of the author Piyush Ninawe
      @TGTG social

      Yes, I'm tracking the keywords for the same location i.e. .com.sg

      I've even made sure the schema tags are also updated with ccTLD extension.

      Haven't lost rankings for the Google Local Pack, just for the keywords and it seems to be improving anytime soon.
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  • Profile picture of the author TGTG social
    do a complete seo audit.

    Technical SEO.
    ON-Page SEO.
    Link Building.
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  • Profile picture of the author Contentistic
    How long has it been since the Permanent Redirect was implemented?

    Google takes some time to reshuffle.

    The good old adage goes - if it ain't broken, don't fix it.

    Google doesn't need a ccTLD anymore to tell it where the site is geared towards. It was a piece of completely misleading advice from the company.

    You could've setup a secondary site on the ccTLD with different content and basically owned the SERP.

    Give it sometime - or else consider yourself back to square one.

    Oh! And fire that agency.
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    • Profile picture of the author Piyush Ninawe
      About a month ago, we did the permanent redirect.

      Yes, I wasn't too sure about the ccTLD redirection. Anyways, now that we have done redirection I hope the rankings soon get to back to normal.

      Thank you for your suggestion.
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