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How can we target Windows only traffic on Google Display ad network?

by Ivy Koh
4 replies
Hi,

I am facing difficulties in buying Windows only traffic for my Google display campaigns. I understand that Google ads network does not provide the option to target OS for desktop traffic, so I have tried to gather the non-windows users on GA and exclude this audience list on my campaign.
However, it is not helping in simulating the campaign to buy more desktop windows users.

I am running on eCPC and Manual CPC bidding strategies for my display campaigns.
Does anyone has any other suggestion that I can try?
#display #google #network #target #traffic #windows
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  • Profile picture of the author dave_hermansen
    Unless you are selling some sort of app or software that only works on the Windows platform, I cannot fathom why you would only want Windows traffic.

    Of course, I also cannot believe that someone would create an app or software these days that only works in Windows. I know myself, my brothers and several of our staff wouldn't ever buy it because we only use Macs.
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    • Profile picture of the author Ivy Koh
      Hi dave, appreciate your sharing.
      But yes, the product which I am marketing only works on Windows desktop and I have ran out of ideas on how to "target" or trigger Google algorithm to buy more Windows.

      I am limited to only eCPC / Manual CPC bidding strategy because I need to have very strict control over my bids and these non-smart bidding strategies do not help. I notice that the non-windows users audience list which I have collected and excluded on the display campaign have helped a bit but I need the algorithm to learn faster.
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  • Profile picture of the author SirLouen
    Here you go
    https://support.google.com/google-ad.../1211190?hl=en
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  • Profile picture of the author dave_hermansen
    Do your keywords all have the word "Windows" in them? Does your ad make it clear that it is only for Windows?

    If so, I can't imagine you are getting a whole lot of wasteful clicks from Linux and Mac users.
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