Over the month my bounce rate has increased significantly. At the start of the month, we were in between 25-40% average, then we jumped to 50-60% 2 weeks ago and then last week it jumped again to 70%+
I know you can't judge bounce rate too closely, but our website is a services/blog site and thus the bounce rate gives a good insight into how our traffic is interacting with the content.
1. Should I be concerned or do I need to wait a couple more weeks to see if this is a sustained issue?
2. Any reasons as to why the bounce rate has increased so exponentially?
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