Why Do Most People Struggle in MLM?

by KWillz
11 replies
MLM is a huge industry with millions of networkers in it but you see a vast majority of people struggling to make any headway as an affiliate or distributor.

I personally think it stems from a very common "sales" mentality where networkers are under the impression that they just have to go out and constantly promote, spam links and slip into peoples' DM's.

I also think that there's a big identity crisis where a lot of networkers tend to promote in an identical fashion and it makes them indistinguishable from other networkers in their niche.

Those are just my thoughts. I'd like to hear some other insights!
#mlm #people #struggle
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  • Profile picture of the author Diego Aguirre
    Yes, I've seen many good intentioned people burn themselves out and start losing friends because they are too salesy and can't talk about anything unrelated to their business. But those are just my thoughts
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    • Profile picture of the author KWillz
      Completely agree. I think it's also something a lot of people who are just coming into the space either think they should do or are instructed to do by those who sponsor them.

      It might work for a short period for some but once you've burned through your warm market is where people hit a wall. And people outside of that warm market are way less inclined to pay you any mind let alone take you up on your offer.
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      • Profile picture of the author Diego Aguirre
        Yes, although the ones who make it work, develop a really thick skin and lose the fear of rejection...
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        • Profile picture of the author KWillz
          You definitely need a little bit of a thick skin but it depends on what methods you use.

          If you're talking about straight up cold calling/messaging, you'll definitely need a thick skin for that.

          If you're more of a relationship builder, it's not all that necessary as you're breaking down some of the barriers that would result in an immediate "no".

          And this is especially the case if you assume more of a "problem solver role" for people.
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  • Profile picture of the author Monetize
    Originally Posted by KWillz View Post

    MLM is a huge industry with millions of networkers in it but you see a vast majority of people struggling to make any headway as an affiliate or distributor.

    I personally think it stems from a very common "sales" mentality where networkers are under the impression that they just have to go out and constantly promote, spam links and slip into peoples' DM's.

    I also think that there's a big identity crisis where a lot of networkers tend to promote in an identical fashion and it makes them indistinguishable from other networkers in their niche.

    Those are just my thoughts. I'd like to hear some other insights!

    MLM is about selling and recruiting and
    most people don't have the necessary
    skills to do either of these and most of
    them don't want to learn. Most refuse to
    adhere to the proven systems that have
    been put into place by their leadership
    so they try to re-invent the wheel and
    do things their own way, which usually
    doesn't work.

    Hence they fail miserably but continue to
    buy the monthly autoships or subscribe
    to whatever and eventually just give up.

    Failure. It's human nature.
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    • Profile picture of the author KWillz
      Makes sense. There are definitely systems out there that have produced for those that actually use them.

      However what I also see is the case of "the blind leading the blind" where sponsors either don't know what to do with their recruits or simply just don't really nurture them all that well and just cross their fingers that things work out.

      There comes a time for selling and recruiting. However if that's the main focus and too much time is being taken away from nurturing the people you've already brought in, that can be an issue.

      Everyone in MLM will at least attempt to sell and recruit but most who are producing the best results are typically the ones creating other leaders and not just focusing on building a massive downline first.
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  • Profile picture of the author DWolfe
    Use to be multiple discussions about MLM on the forum. A lot of talk why most fail at it. Here is one thread you should look at https://www.warriorforum.com/offline...ed-mlmers.html You will see a poster by the name of MYOB on the forum. He is big into MLM - https://www.warriorforum.com/members/myob.html
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    • Profile picture of the author KWillz
      The beginning of that conversation definitely blends in with what I've been thinking for a while. And that's the idea of the blind leading the blind.

      People with very limited understanding of the industry looking to recruit others in the same boat.

      I think MLM can work. The problem being that we've been so used to the idea of pitching exclusively and holding onto unrealistic expectations that everyone is a prospect/buyer, that that's the way that many people first coming in operate.

      And it leaves a pretty sour taste in other people's mouths.
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  • Profile picture of the author Sam Philips
    Can I call MLM my business?! I don't think so. Because in network marketing, there will always be someone who will be above you.

    Why don't I like the type of activity? The fact is that this is a huge network of selfishness, cynicism and the desire for everyone to "sell" something and "tie" all their friends and acquaintances into their structure. I.e., normal human relations are completely lost. The employee of the "grid" at any opportunity will try to draw to himself and impose his products. It's just awful... Friends meet to drink beer, and their friend begins to sell them new pots, cream or dietary supplements and talk about what a cool and international company he has. And this is the most negative thing. After all, you have to sell something that is more expensive than analogues or, to put it mildly, of average quality. And moreover, you have to believe in all this and buy all the products of the company. Where is the freedom here, when you yourself are obliged to create the turnover of the company?! It is not you who will run the business, but because of you, those at the top of the pyramid will run the business.

    I remembered a wonderful example. My friend's mother was treated and "sold", for 24,000 rubles (if my memory does not change) !!! two induction (like) pans, which in the store now you can buy for a couple of thousand. This is terrible. That's the whole point of MLM.
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  • Profile picture of the author Martin2222
    A very interesting topic for discussion. In addition, it is also relevant, since you can see that many new users appear in MLM after the whole world has gone to remote work. The author of the article correctly noted that the sales mentality plays an important factor here, but not all countries have it. MLM is mostly gaining momentum in capitalist countries. I myself am from England, and have been tracking various projects related to network marketing for a long time. (moderator edit)
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  • Profile picture of the author Gary Handy
    Originally Posted by KWillz View Post

    MLM is a huge industry with millions of networkers in it but you see a vast majority of people struggling to make any headway as an affiliate or distributor.

    I personally think it stems from a very common "sales" mentality where networkers are under the impression that they just have to go out and constantly promote, spam links and slip into peoples' DM's.

    I also think that there's a big identity crisis where a lot of networkers tend to promote in an identical fashion and it makes them indistinguishable from other networkers in their niche.

    Those are just my thoughts. I'd like to hear some other insights!
    I believe, in multi-level marketing programs, the very few top-level members prosper at the expense of those beneath. Most of the people who invest in the scheme never see any returns on their investments. The MLM structure seems a bit shady to me. This is my personal view and I'm open to correction.
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