Newbie looking for advice and support.

by webbam
19 replies
Hello,

Newbie off the starting blocks here.

Going crazy with ideas, but no clue where to start!

Apart from managing the Linkedin account and maintaining the website for work, i don't really have much more experience. I love the Marketing aspect of my role but i want to take it further. I managed to grow the LinkedIn account by over 500 followers with less than 1 months real hard work, so i have content.

What i need is to work smart, not hard. i create all my content using power point, PDFs, Word, Publisher.... im looking for advice on digital marketing software, digital magazine software. Im also looking for online courses.

TIA
W
#advice #newbie #support
Avatar of Unregistered
  • Profile picture of the author Mark Singletary
    Welcome!

    There is a lot to learn here so dig right in. If you can't find the answers you are looking for, feel free to ask.

    However, make sure that you are familiar with our rules, some of which can be found here and here.

    As far as asking for specific recommendations for courses or software or services, that isn't generally allowed for new users due to past spam using this method. However, you can search for existing recommendations, take part in the discussion, build a history of participation, etc. and then ask.

    Success isn't found in a tool or course, no matter what anyone says. For example, every guru that came upon a method didn't have a course to lead them in the beginning. Every person who is selling a new tool didn't start out with that tool (because it wasn't available yet). For most people all they need to get started can be found in the answers given here.

    Mark
    {{ DiscussionBoard.errors[11663827].message }}
    • Profile picture of the author webbam
      Thank you.

      I have tried a few searches for courses. Completely understandable ref requesting recommendations! I will take that as lesson 1.

      I think my biggest issue is getting my ideas under control and structuring them, i should start with putting a marketing plan together.
      Cheers
      {{ DiscussionBoard.errors[11663829].message }}
  • Are you looking to create your own business or to enhance what you already doing for your work?
    Signature
    SKINNYTACTICS - Taking the FAT out of Marketing
    {{ DiscussionBoard.errors[11663834].message }}
    • Profile picture of the author webbam
      Hi Declan,

      Both! Sound greedy??

      I am in the perfect position to learn with my current role as i have products to hand that i can promote and I have old content I can revise/refresh. i have already gained new followers so I'm sparking interest. All this said, i would love to set up on my own as a side hustle building for the future. I am very much aware that i am at the Lottery mindset stage which is why I'm looking for support, my goal over the next few months is to hit Strategy mindset.

      Thanks
      {{ DiscussionBoard.errors[11663838].message }}
      • Originally Posted by webbam View Post


        Both! Sound greedy??
        Not at all. You still need to work while building a side business. The experience from the work you are doing will transfer over anyway. So alls good.

        Marketing principles pretty much stay the same. The difference in your approach will be down to whether you are selling information, a service, or physical products.

        A basic overview:

        PHILOSOPHY:

        What does your business stand for? What does it stand against? Who is your audience? What are their problems? How is your service/product different than your competitors?

        What do you optimize for? Zappos optimized for 'delivering happiness'. FEDEX optimized for 'overnight delivery'. Volvo optimized for 'safety'.

        You'll notice how they are really optimizing for 'peace of mind' - 'convenience' - and/or 'certainty'.

        Ask yourself: What does my audience not like about my industry? What do they not trust about my industry? What are my competitors missing in this area that I can optimize for?

        Just something to keep in mind.


        ANATOMY: (4 parts)

        1. Identify:

        At the philosophy phase you gathered (hopefully) data on your broad audience. When marketing you should pull from that pool of people and identify a much more specific target profile.

        Example: A weight loss business has an audience of people who want to lose weight. Obviously. But when marketing, to stand out, you would dip into that pool of people and target, let's say, women over 50 who want to lose weight.

        You can, of course, dip into that same pool of people and target women who just had a baby. And so on.

        2. Attract:

        Domino's did a fine job of attracting people with their '30 minutes or less' slogan. They sell food. They marketed fast delivery. Once again we see the 'convenience' being targeted instead of the actual 'utility' of what the company sells.

        I have two pairs of Bluetooth earbuds I wear around the home. The first pair sound slightly better than the second pair. Since the 'utility' and purpose of the earbuds is to listen to music, you would think the first pair, which sound better, would be my preferred choice.

        I use the second pair. I like them better. Why? Because they have magnets attached to the ear pieces which makes it 'convenient' for me to whip them off and stick them to the fridge, or whiteboard or just around my neck.

        It seems even I prefer convenience over utility in this regard. Of course that won't always be the case.

        Just something to keep in mind.

        3. Seduce:

        Joe Polish gave away a free report (nothing unique there) to people who were considering hiring a carpet cleaner. The report was a sales message that gave real value.

        "10 things you must know before you even consider hiring a carpet cleaner"

        What he was really doing was setting up a contrast between his service and the competitions. If you read his report where he outlined the common mistakes most carpet cleaners make, it positions him as the only option. The prospect is now faced with a dilemma...

        If I choose anyone else, they will prob'ly make all or a couple of these 10 mistakes. If I choose 'Joe' I know he won't.

        Again, he was selling 'convenience' and 'peace of mind'.

        Have you got peace of mind if you hire another carpet cleaner, knowing the 10 common mistakes most of them make? Who knows? Better to be safe than sorry.

        4. Propose:

        How many marriage proposals get rejected? Very few. Why? Because the other 3 parts above made it possible to get a yes.


        Look mate. I don't know your business. I don't know what you sell. I don't know much. So take what I said and just play with it. It's a general idea of how to go about setting up the strategy you were talking about.

        Most marketing is linear. Logical. You'd do well to look at the "psychological" problems people are faced with and solve those problems as an "incentive" to choose you over your competition.

        How many people put off hiring a plasterer because they hate the idea of having construction workers in their home? That's a psychological problem.

        Being a plasterer myself, I can tell you, if more plasterers focused their entire marketing campaigns, and thus, their business, on making that "single" psychological (INTERNAL) problem much easier to digest, they would out sell any other company who just focuses on solving the 'utility' (EXTERNAL) problem, which they think, is the plastering of the walls.

        You get me?
        Signature

        {{ DiscussionBoard.errors[11663861].message }}
        • Profile picture of the author webbam
          Hi Declan,

          Some great pieces of advice here, some of which resonate with my current role and our competition!

          Same products, same target market, same solution, similar price... so, how does my product excel, what will you get over and above with my product? in most cases probably the same outcome as you would with other supplier products but what am i missing....

          This has just prompted a long overdue conversation with my sales team.

          Thank you.
          {{ DiscussionBoard.errors[11664728].message }}
          • Originally Posted by webbam View Post

            Hi Declan,

            Some great pieces of advice here, some of which resonate with my current role and our competition!

            Same products, same target market, same solution, similar price... so, how does my product excel, what will you get over and above with my product? in most cases probably the same outcome as you would with other supplier products but what am i missing....

            This has just prompted a long overdue conversation with my sales team.

            Thank you.
            The outcome is irrelevant if it's is the same as what your competitors can deliver.

            I didn't get the customer because I could plaster their living room. Any plasterer can do that. I got the customer because I focused on a different problem (having a construction worker in your home).

            Red Bull didn't compete in the soft drinks market by having a better tasting drink, that came in a bigger can, and was cheaper. They flipped the coin over and built a massive company off the back of selling a drink that tastes like petrol, that came in a smaller can, and which was more expensive than the other soft drinks on the shelves.

            What if I'm selling sugar? It's a commodity. How do I compete? Easy. Create purple sugar or orange sugar and build a story around it (I'm only half joking).. The product is irrelevant if it is the same. What's NOT irrelevant is HOW you position it.

            You could sell a bottle of piss with the right story. Remember, laughter tracks remind people, that what they just heard, was funny.

            For every problem your company has considered solving, there are dozens of more reasons why people would choose your company over the competitors.

            Dominos made food. They sold fast delivery. Volvo makes cars. They sell safety. Zappos are in the clothing business. They succeeded because they delivered happiness. Red Bull makes soft drinks. They sell 'hangover' cures and energy.

            Perception is what makes one problem better than the other. Just like if medicine tasted like candy, no one would believe it could work.

            A brainstorming needs to happen in your company to come up with 'out of the box' ideas on how to position your product away from the obvious. To get the best out of the sessions, make sure the most educated are not there. If they are all well educated, then just get an Amazon Echo Dot and ask it questions.

            Oh, and make sure everyone attending these meetings gets to grips with 'systems theory'. If they are not up on systems thinking you may solve one problem only to create 5 more.

            I only wanted to paint my living room walls. After I finished, I looked at the ceiling. It looked dirtier than it was before, so I painted that too. Then I had to paint the doors. In the end, I had to paint the entire room... when all I set out to do, was to paint the damn walls.

            Sometimes solving one problem creates another problem. If you hire me to plaster your home, I'm bringing another problem with me. I'm the problem. I will upend your life for a couple of days.

            My point: Your company's solutions are likely creating problems for your customers. What are they? Are your competitors solving them? Are they even thinking about them? Are you?
            Signature
            SKINNYTACTICS - Taking the FAT out of Marketing
            {{ DiscussionBoard.errors[11666580].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by webbam View Post

    Hello,

    Newbie off the starting blocks here.

    Going crazy with ideas, but no clue where to start!

    Apart from managing the Linkedin account and maintaining the website for work, i don't really have much more experience. I love the Marketing aspect of my role but i want to take it further. I managed to grow the LinkedIn account by over 500 followers with less than 1 months real hard work, so i have content.

    What i need is to work smart, not hard. i create all my content using power point, PDFs, Word, Publisher.... im looking for advice on digital marketing software, digital magazine software. Im also looking for online courses.

    TIA
    W
    What problem does your target market have that they will pay money to get solved?

    What solution will you provide that is within the customer's price range?

    How will you get info about the existence of that solution in front of potential customers?

    What way of converting some of those potential customers into buyers will you use?

    And how will you deliver the solution to those buyers?

    Write these things down and start figuring out the answers to each question.
    {{ DiscussionBoard.errors[11663863].message }}
    • Profile picture of the author webbam
      Great generic questions regardless of the product or target market.

      Thank you
      {{ DiscussionBoard.errors[11664729].message }}
  • Profile picture of the author patriciamanroe
    Online classes I got from StackSkills.com, and Plurasight.com. I got StackSkills on a deal for $50, lifetime unlimited with over 1,500 courses. Plurasight was HTML, CSS, and Javascript. Through Humblebundle.com I've bought over 30 E-Books on programming, and 7 games. All their fees go to charity.
    {{ DiscussionBoard.errors[11664062].message }}
  • Profile picture of the author TobiMDD
    Do not make the mistake and try to expand and learn 4000 new things right now.



    From what I read you should keep doing those things you are good at and grow your linkedin acc even more. If you get distracted with other stuff it can hinder your progress.
    {{ DiscussionBoard.errors[11664565].message }}
    • Profile picture of the author webbam
      I completely agree. this is why i am going to use my current role as my starting point and keep a log of everything that is whirling around in my head.

      Thank you, TobiMDD
      {{ DiscussionBoard.errors[11664731].message }}
  • I recommend you look into content marketing courses, So you can maximize the content you already have.
    {{ DiscussionBoard.errors[11664568].message }}
    • Profile picture of the author webbam
      Hi John,

      I signed up last weekend, there are so many courses out there that are strangely enough all marketed in the exact same way!!! So none actually stood out for me, it took a lot of content reading to make my decision as they are not always cheap!
      Thank you.
      {{ DiscussionBoard.errors[11664732].message }}
  • Profile picture of the author AlexKS
    Since you already have products to promote, It's all about positioning them in front of people that will be interested. What kind of problems does your product solve? If you can answer that question, then you know your target audience.

    Then, the only thing left is to find that target audience and navigate it towards your offers. LinkedIn can be a great way of generating free traffic and increasing your product awareness, but it's not the only one.

    If you like content writing, you can leverage that and create content that ranks on the search engines for certain keywords. That way, people that are actively looking for a solution to their problem can find your offers that solve these problems.

    Let them come to you.
    {{ DiscussionBoard.errors[11665131].message }}
    • Profile picture of the author webbam
      Looking as SEO today, hopefully i will get some good ideas from the course.
      {{ DiscussionBoard.errors[11666519].message }}
  • Profile picture of the author bdover
    Originally Posted by webbam View Post

    What i need is to work smart, not hard.
    I would start by using Google to get me info you have mentioned to conquer basics and then build on that using high end resources here in forum.
    {{ DiscussionBoard.errors[11665284].message }}
  • Profile picture of the author Old Molases
    For online courses try Hubspot and Udemy. They have a range of Digital Marketing courses that you can study and get a certificate for.
    {{ DiscussionBoard.errors[11666590].message }}
  • Profile picture of the author patriciamanroe
    Try to catch the $50 deal for StackSkills.com and there are cheap courses on Plurasight.com. But for free, there is Khanacademy.org and always Youtube.com.
    {{ DiscussionBoard.errors[11666778].message }}
Avatar of Unregistered

Trending Topics