So briefly I need some advice about a website and forum that I have owned and run for the past 20 years.
It start out as a fan site for a large multi-national brand and then morphed into a site that also covers other brands too. Although at least 80% of content is still very much focused on the brand which was the main theme of the site.
The domain name also incorporates the brand but they have been aware of this from the start and the only stipulation was that I made it clear that the site is independent, which I do.
I have also been to the brand's HQ on many occasions and had discussions on how they can help with the site etc. They have also on occasion provided products for review and I have attended product launches etc. So none of this was done without the brand's knowledge and permission.
The site currently gets around 400,000 visits per month so it has become quite popular and we always rank well in Google.
The situation now is that the brand has approached me about taking over the site and domain and they want to know what terms I would like. So a full buyout or some sort of position within the company.
I don't particularly wish to work for the company as they are very corporate in nature and that really does not suit my personality or the way I like to work. So I think a buyout would be the best solution for all concerned.
The question is, how much do I pitch the site at? This is not a revenue generating site by the way. It never has been. But they do not need it to be. For them it is all about customer engagement. They don't sell to end users anyway. They said they want to develop a closer relationship with their users and begin to have a "two way conversation" with them.
With a revenue generating site it would be fairly simple to work out what it is worth but this is not that sort of site and they want it for a very different purpose.
What to do? How does one put a value on a website like this? I don't know where to start.
Does anyone have any suggestions?