What is SEO split testing?

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Hello Friends

What is SEO split testing?
#seo #split
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  • Profile picture of the author dave_hermansen
    It is testing an element on your page, one at a time (preferably), to see if it has an effect on your search rankings (e.g. changing the title of the page).

    For example, run the original for a month and see where it ranks, then, run the change for a month and see what happens. If the change is positive, you keep the change.

    You really need to do this one element at a time. If you make several changes at the same time, you won't really know what affected the result (i.e. you change the title, the H1s and the text of a page simultaneously).
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