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First Google ad campaign for clickbank product - Few impression & clicks - 0 sales

by Mamymilan60
5 replies
hello everybody

I have launched my first google ad campaign for ClickBank digital product with very high gravity from 2 weeks ago

I wrote a review about the product on my blog and launched the campaign on google

I got 2700 impressions, 160 clicks, and 6% ctr - 0 sales.

I have set max CPC at 40 cents and use exact match "But I changed it several times"

I do not know why these low impressions & clicks - 0 sales

What mistake did I make!!

Any help!
#campaign #clickbank #clicks #google #impression #product #sales
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  • Profile picture of the author dave_hermansen
    Well, impressions usually are pretty related to your bid. There are exceptions to that after your campaign has a decent history, but for a new campaign, it's always going to be about your max bid.

    8% CTR is not all that low nor is not having any sales from just 48 clicks. It kind of depends on what you are selling and how much it costs (and, of course, if it is compelling enough to buy). Again, generally speaking, the less it costs, the higher the conversions rate. Higher priced things tend to have worse conversions.

    Now, the real question is, how much can you bid to do better than break even at a 1% conversion rate? At a 2% conversions rate? At a 0.5% conversions rate?
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    • Profile picture of the author Mamymilan60
      Originally Posted by dave_hermansen View Post

      Well, impressions usually are pretty related to your bid. There are exceptions to that after your campaign has a decent history, but for a new campaign, it's always going to be about your max bid.

      8% CTR is not all that low nor is not having any sales from just 48 clicks. It kind of depends on what you are selling and how much it costs (and, of course, if it is compelling enough to buy). Again, generally speaking, the less it costs, the higher the conversions rate. Higher priced things tend to have worse conversions.

      Now, the real question is, how much can you bid to do better than break even at a 1% conversion rate? At a 2% conversions rate? At a 0.5% conversions rate?
      At 1% the Break-even is 0.55

      2% ---- 1.1

      0.5% ---- 0.27

      In fact, so far, I got 160 clicks from two weeks running the campaign

      I edited this mistake.
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  • Profile picture of the author DABK
    What is on the landing page? What is on the sale page?


    By the way, are you taking them to your optin? If not, you should. (You'll have several chances to get them to buy.)



    They should match.


    In addition, the seller's page should not have any leaks: no optins. If it does and your leads click there, when the sale occurs, credit will go to the product owner, not you.
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    • Profile picture of the author Mamymilan60
      Originally Posted by DABK View Post

      What is on the landing page? What is on the sale page?


      By the way, are you taking them to your optin? If not, you should. (You'll have several chances to get them to buy.)



      They should match.


      In addition, the seller's page should not have any leaks: no optins. If it does and your leads click there, when the sale occurs, credit will go to the product owner, not you.
      yes, the seller's page has quizzes and an opt-in but the product has a high gravity on Clickbank.

      How do other affiliates make money through it?!
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      • Profile picture of the author DABK
        I am afraid you misunderstand gravity. Gravity counts the number of affiliates who made one sale.


        So, if you have 1,000,000,000 affiliates who spend $1000 each on marketing to make 1 sale that gets them $1, you've got high gravity.


        If you have 10 affiliates who spend each $1 o marketing and sell the same product 1,000,000 and, therefore, make (combined) $4,000,000 (or $400,000 each), you have low gravity.


        Find another product to sell. At the very least send them directly to the shopping cart or another sale page (that does not have leaks). For the second part, you'd have to talk to the seller, the seller would have to agree. Seeing you're a beginner, not likely to happen.


        So, go to your best option: find another product to promote. And make sure you first get them to give you their email address.



        Originally Posted by Mamymilan60 View Post

        yes, the seller's page has quizzes and an opt-in but the product has a high gravity on Clickbank.

        How do other affiliates make money through it?!
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