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Categories vs Keywords

by kingofjames
11 replies
For the blog portion of my website, what's the difference between categories and keywords? I'm using WordPress with Thrive Themes.

I plan to add content while offering affiliate products.

I want to build organic traffic over time. I know it will take a while, but need to start somewhere.

There are categories and keywords. I don't know what each does in regards to traffic.

Thanks!!
#categories #keywords
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  • Profile picture of the author Monetize
    A category is just that. It is a section of your
    WordPress where you will place your posts.

    Keywords are words and phrases that you place
    within your website to attract visitors who have
    searched for that phrase using search engines.

    For example, they searched for something like:

    "how to fry a turkey" and that phrase is on your
    website, so they should get your site in their
    search results, along with countless others.

    You can place keywords in your domain name,
    page titles, categories, navigation, headings,
    subheadings, content, image anchor tags,
    meta description, etc.
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  • Profile picture of the author Serene Carmen
    Categories are topics. Example if you have a baking blog your categories could be pastry, cakes, bread etc. The content (in this case recipes) in each category is based on keywords (e.g chocolate cake). You can use a tool such as SEMRush, Ubersuggest for figuring out which keywords you would like to target.
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    • Profile picture of the author Monetize
      Originally Posted by Serene Carmen View Post

      Categories are topics. Example if you have a baking blog your categories could be pastry, cakes, bread etc. The content (in this case recipes) in each category is based on keywords (e.g chocolate cake). You can use a tool such as SEMRush, Ubersuggest for figuring out which keywords you would like to target.

      Why do women always use food in their examples?
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      • Profile picture of the author Serene Carmen
        Originally Posted by Monetize View Post

        Why do women always use food in their examples?
        Good question, it was the first thing that popped into my head
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  • Profile picture of the author kingofjames
    Thanks. As I mentioned, I'm learning as I go. I have posts with no keywords. Only categories. Guess I'll fix that.
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    • Profile picture of the author Frank Donovan
      Originally Posted by kingofjames View Post

      I have posts with no keywords. Only categories. Guess I'll fix that.
      If your posts are on topic, they almost certainly already have keywords. Those keywords might be highly competitive - that is, the same as featured on countless other sites in your niche - or they could be what's termed "long-tail".

      A long-tail keyword is a phrase that isn't widely searched for, but is nevertheless highly targeted. To use the food example, it could be something like: "chocolate cake recipe with stevia".

      It's helpful to have a list in mind of the kind of long-tail keywords likely to be used by your intended prospects while composing your posts so that you can incorporate them naturally in the text.
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    • Profile picture of the author Serene Carmen
      Originally Posted by kingofjames View Post

      Thanks. As I mentioned, I'm learning as I go. I have posts with no keywords. Only categories. Guess I'll fix that.
      I think you may be confusing keywords and content? Your content which can be articles, quizzes etc can be be based around targeted keywords (and should be if your aim is to build organic traffic).

      It the case of the chocolate cake recipe you could target keywords more than one keyword in the same article, like "best chocolate cake", homemade chocolate cake"
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  • Profile picture of the author faqeeradrishakgerm
    What should I do for categories is it No index or index, what's the benefit if I set categories as Index in Sitemap?
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    • Profile picture of the author Serene Carmen
      Originally Posted by faqeeradrishakgerm View Post

      What should I do for categories is it No idex or index, what's the benefit if I set categories as Index in Sitemap?

      Hi I don't quite understand your question? If you have a menu at the top of you site it usually shows your categories.
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    • Profile picture of the author savidge4
      Originally Posted by faqeeradrishakgerm View Post

      What should I do for categories is it No idex or index, what's the benefit if I set categories as Index in Sitemap?
      As it relates to Wordpress, you would want a category page as "NO INDEX". The reason being they are dynamically created. So every user that visits the site will get a "New" page. The same will hold true for the Google Spider that will visit your site, With each visit it will see the page as a "New" page because the dynamic URL will NOT be the same.
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      Success is an ACT not an idea
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  • Profile picture of the author Chandana Raghunath
    If you're building a site with affiliate products, I would recommend buying Yoast SEO plugin. I have an affiliate site of my own - this plugin more than serves its purpose.

    For keyword research, I used Google's Keyword finder (free tool) AND Neil Patel's Ubersuggest (paid). UberSuggest is particularly helpful with questions/long-tail keywords. Many of my pages rank well thanks to UberSuggest. And no - I'm not a paid sponsor. I genuinely love the tool.
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