Are there any worthwhile and comprehensive books on internet marketing for beginners?

25 replies
The title pretty much says it all. Trying to find my path, and I'm pretty good at teaching myself, if I have reliable source/learning materials. Right now I'm studying advanced Boolean Search, as my Google Fu is only moderate level, and I intend to become a black belt. I've learned a lot of technical stuff in the past, for example: I've built websites (as needed for my work/business, not for a living) starting in the '90s using HoTMetal and Hotdog. And in 2009 or so, learned Drupal well enough to get a suggestion I made on a module into the official Drupal documentation (was kinda proud of that).

But boolean search is cut and dried, plenty of good free courses in advanced boolean. Internet Marketing, not so much.

So should I even bother looking for comprehensive beginner overviews on this? (realistically, it would be several books, as no single book is likely to cover all the potential methods) Or should I just keep plugging away at learning this in bits and fragments, and assemble all I gather like a ginormous jigsaw puzzle?
#beginners #books #comprehensive #internet #marketing #worthwhile
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  • Profile picture of the author Serene Carmen
    Internet Marketing is very broad. Best to do what you need to to figure out which business model you want to focus on then proceed with one. There is general info on all of these on the forum, on YouTube and search. Once you've narrowed it down you can look for specific resources/books.
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    • Profile picture of the author Seaglass042
      Working on it. I'm rather methodical; I'm putting together (trying to at least) a 50K foot overview of it all. And for the first time truly looking at my strengths, weaknesses, and what I am willing/want to spend several hours a day on. Probably will post those results here as well. Do I really want (or can I tolerate) dealing with customer orders and other dropshipping related issues? Am I even suited for it? I know I can build websites, and patch code, manage mailing lists, and carry out a successful SEO campaign; I've done it all before, albeit not for making money directly. I'll write content and articles when absolutely needed to hit targets and reach goals; but I want to save my writing energy for the novel I'm working on, which is my actual main hustle.

      I don't want to start down a path and realize, after weeks or months, that I should have zigged instead of zagging.
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      • Profile picture of the author GordonJ
        Why practice sport wrestling if you want to be a MMA in the ring throwing knock out punches?

        I hope you will notice what I emphasized from your post.

        The 50k foot overview looks exactly the same for IM as it does for a successful novelist. When viewed from the space station, an astronaut couldn't tell them apart.

        So, let me ask you the questions you should answer BEFORE you even start down the IM pathway, OK?

        What is the genre of your novel? Why did you choose to write about that subject?
        What is the end game? To have it published by a major publisher or to self-publish with today's version of a vanity press (kindle)?

        Who is your reader? How big is that audience? What books do you think your readers will have read and which authors will most resonate with your audience?

        Which publishing houses will you pursue, those who already publish that genre, eh?

        WHEN will your novel be done? Does it have movie/series/franchise potential?

        THEN, when you have a good grasp on what you really want to do, you can begin to explore some gigs which are less time consuming to assist you in getting to your REAL GOAL.

        If a novel is your main hustle (which I don't understand), then why bother with trying to get a 50k ft overview of something else?

        GordonJ




        Originally Posted by Seaglass042 View Post

        Working on it. I'm rather methodical; I'm putting together (trying to at least) a 50K foot overview of it all. And for the first time truly looking at my strengths, weaknesses, and what I am willing/want to spend several hours a day on. Probably will post those results here as well. Do I really want (or can I tolerate) dealing with customer orders and other dropshipping related issues? Am I even suited for it? I know I can build websites, and patch code, manage mailing lists, and carry out a successful SEO campaign; I've done it all before, albeit not for making money directly. I'll write content and articles when absolutely needed to hit targets and reach goals; but I want to save my writing energy for the novel I'm working on, which is my actual main hustle.

        I don't want to start down a path and realize, after weeks or months, that I should have zigged instead of zagging.
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        • Profile picture of the author Seaglass042
          Originally Posted by GordonJ View Post

          Why practice sport wrestling if you want to be a MMA in the ring throwing knock out punches?

          I hope you will notice what I emphasized from your post.

          The 50k foot overview looks exactly the same for IM as it does for a successful novelist. When viewed from the space station, an astronaut couldn't tell them apart.

          So, let me ask you the questions you should answer BEFORE you even start down the IM pathway, OK?

          What is the genre of your novel? Why did you choose to write about that subject?
          What is the end game? To have it published by a major publisher or to self-publish with today's version of a vanity press (kindle)?

          Who is your reader? How big is that audience? What books do you think your readers will have read and which authors will most resonate with your audience?

          Which publishing houses will you pursue, those who already publish that genre, eh?

          WHEN will your novel be done? Does it have movie/series/franchise potential?

          THEN, when you have a good grasp on what you really want to do, you can begin to explore some gigs which are less time consuming to assist you in getting to your REAL GOAL.

          If a novel is your main hustle (which I don't understand), then why bother with trying to get a 50k ft overview of something else?

          GordonJ
          Fiction; think J. K. Rowling, Agatha Christie, Danielle Steel, Harold Robbins. Not something quick to make a buck; not about marketing, or a trendy today topic, or a how to book. Sure, I could focus entirely on getting it written and out fast and making $$ as fast as possible. But I'm pretty sure the long term income from that would be a fraction of what a high quality novel will produce. Which takes a lot time; I expect about 9 months before I have something I am ready to start marketing. My ultimate goal is to reach the NYT Best Seller list. I'll settle for less, but not that much less.

          I don't see the details of genre, publishing methods, etc (which I've know for a while now) being relevant to earning some extra cash on the side while I'm writing a book. I do see how having a writing intensive IM project going at the same time could interfere with the book project though.

          I want to monetize my not-writing time. Affiliate Marketing, drop-shipping, whatever works. Maybe I'm over-reaching, but it seems to me that this forum is all about aiming high and reaching goals.
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          • Profile picture of the author GordonJ
            Do you have an agent? A book proposal?

            Anyhow, the questions about your novel, are similar to questions you need to ask about IM. Whichever form it takes; affiliate, drop shipping or whatever you choose to do will require some TIME and effort.

            If affiliate, WHO is your target market? How will you reach them and how will you get them to the offer?

            Rather than get into a lengthy discourse, you might consider simple short reports which you can set and forget by using an Automatic Product Vending site, quick and easy to set up, hands free, time spent doing some promotion or joint ventures.

            Your non writing time is finite, yes? X number of hours per day, right? What is it you want those hours to do, what do you expect the ROI to be on your time?

            But you will find a lot of advice here, maybe a done for you WSO might suit your needs, just spend some money and let someone set you up. Good luck in your writing, hope to see you on NYT list someday.

            GordonJ


            Originally Posted by Seaglass042 View Post

            Fiction; think J. K. Rowling, Agatha Christie, Danielle Steel, Harold Robbins. Not something quick to make a buck; not about marketing, or a trendy today topic, or a how to book. Sure, I could focus entirely on getting it written and out fast and making $$ as fast as possible. But I'm pretty sure the long term income from that would be a fraction of what a high quality novel will produce. Which takes a lot time; I expect about 9 months before I have something I am ready to start marketing. My ultimate goal is to reach the NYT Best Seller list. I'll settle for less, but not that much less.

            I don't see the details of genre, publishing methods, etc (which I've know for a while now) being relevant to earning some extra cash on the side while I'm writing a book. I do see how having a writing intensive IM project going at the same time could interfere with the book project though.

            I want to monetize my not-writing time. Affiliate Marketing, drop-shipping, whatever works. Maybe I'm over-reaching, but it seems to me that this forum is all about aiming high and reaching goals.
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            • Profile picture of the author Seaglass042
              Originally Posted by GordonJ View Post

              Do you have an agent? A book proposal?

              Anyhow, the questions about your novel, are similar to questions you need to ask about IM. Whichever form it takes; affiliate, drop shipping or whatever you choose to do will require some TIME and effort.

              If affiliate, WHO is your target market? How will you reach them and how will you get them to the offer?

              Rather than get into a lengthy discourse, you might consider simple short reports which you can set and forget by using an Automatic Product Vending site, quick and easy to set up, hands free, time spent doing some promotion or joint ventures.

              Your non writing time is finite, yes? X number of hours per day, right? What is it you want those hours to do, what do you expect the ROI to be on your time?

              But you will find a lot of advice here, maybe a done for you WSO might suit your needs, just spend some money and let someone set you up. Good luck in your writing, hope to see you on NYT list someday.

              GordonJ
              Well, I'm still developing characters and world settings and such; not ready to start marketing yet, though I've done my homework on that. Yes, my non-writing time is finite. I'm not looking for big bucks from non-writing time, any extra cash flow will help. I'm even considering things like Gigs or User testing. I want something that will engage me and give me a break from writing that household chores won't give. And I know that manning a computer help line or chat would not accomplish that either.

              I posted looking for book knowledge. But all these replies are forcing me to look at myself: my strengths and weaknesses, how my mind works, what my own history with projects is. And it's turning out to be very good for me, probably way more useful than finding a book on Internet Marketing.

              Will definitely look into Automatic Product Vending sites and the WSO offerings here. Any links to good threads/posts on these will be welcome. And thank you for your support and ideas.
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      • Profile picture of the author Seaglass042
        When I started this thread, I was looking to learn more about Internet Marketing and how to leverage that into some cash on the side. But replying to all the comments forced me to examine my own life and career, especially my strengths and weaknesses. What integral traits of mine led to my past successes? What tendencies of mine led to straying from the path to success and crashing? Why did one effort thrive and another wither? How the self knowledge I've gained over decades of life and business experience allowed me to change the way I act and react, so I now often get better results.

        I did indeed dive into the research sources and books I'd found as well, and learned enough to understand that any success at Internet Marketing was going to require a total commitment, and pursuing the goal of scaling a business to the max. And that approach has pretty much led to all my past business and career successes as well; when I had my own business, the days after a promising RFP came in were 16 hour days (kept a futon bed and spare clothes in the storage room).

        So I've decided to forget going for fast cash on the side while I'm writing a book, and devote everything to writing and publishing my fiction work. I'll still be a part of Warrior Forum, and Internet Marketing will still be an integral part of my plan. But my product will be myself and my written work. A properly optimized author's website and blog alone is plenty of work. In 2021, successfully publishing a book in 2021 just plain demands some online marketing tools, like SEO and social media, of every author. And that effort should be underway and ongoing well before the book is ready to released. Even before the book itself has taken shape. I intend to brush the rust off my technical and SEO skills, and expand them a whole lot. Because people only buy books that they have heard something about, and today that means online marketing.

        I want to thank all of you for your support and comments. Special thanks to members Kay King and GordonJ for cutting to the chase and asking the hard questions. I look forward to participating - and hopefully giving back some - in this awesome online community as I follow my path.
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  • Profile picture of the author WF- Enzo
    Administrator
    What specific area are you working on?


    Originally Posted by Seaglass042 View Post

    The title pretty much says it all. Trying to find my path, and I'm pretty good at teaching myself, if I have reliable source/learning materials. Right now I'm studying advanced Boolean Search, as my Google Fu is only moderate level, and I intend to become a black belt. I've learned a lot of technical stuff in the past, for example: I've built websites (as needed for my work/business, not for a living) starting in the '90s using HoTMetal and Hotdog. And in 2009 or so, learned Drupal well enough to get a suggestion I made on a module into the official Drupal documentation (was kinda proud of that).

    But boolean search is cut and dried, plenty of good free courses in advanced boolean. Internet Marketing, not so much.

    So should I even bother looking for comprehensive beginner overviews on this? (realistically, it would be several books, as no single book is likely to cover all the potential methods) Or should I just keep plugging away at learning this in bits and fragments, and assemble all I gather like a ginormous jigsaw puzzle?
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    • Profile picture of the author Seaglass042
      Originally Posted by WF- Enzo View Post

      What specific area are you working on?
      Right now I'm just trying to gain an understanding of the various opportunities available. From this thread https://www.warriorforum.com/warrior...days-ebay.html which member Kay King recommended, I've learned enough about ebay type reselling to know I'm simply not positioned geographically to effectively exploit that path. I live in a very rural area, just driving to goodwill once a day would cost about $10 in gas alone. The local stores charge high prices because they have a virtual monopoly, competitive shopping is over an hour's drive away. Highest poverty rate in the state, so the thrift shop prices are also high.

      I want to learn enough about what other opportunities exist to either dive deeper or rule them out as well.
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      • Profile picture of the author Monetize
        Originally Posted by Seaglass042 View Post

        I've learned enough about ebay type reselling to know I'm simply not positioned geographically to effectively exploit that path. I live in a very rural area, just driving to goodwill once a day would cost about $10 in gas alone. The local stores charge high prices because they have a virtual monopoly, competitive shopping is over an hour's drive away. Highest poverty rate in the state, so the thrift shop prices are also high.

        Who on this forum told you to sell thrift store items at eBay?

        Is that how you plan to make $100K or whatever your financial goal is?

        Do you even have a financial goal, because it does not sound like it.

        It is possible to make bank selling thrift store items, but is that really all
        you got from that thread?

        It does not matter about the poverty all around you, but it has clearly
        affected your thinking because you seem to have a poverty struck
        mentality.

        Internet marketing might not be for you, you will probably be better off
        just getting a job somewhere and living from paycheck to paycheck.

        Until you change your thinking, nothing is going to work for you.

        I apologize everybody, but this type of thinking gets me miffed.
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      • Profile picture of the author savidge4
        Originally Posted by Seaglass042 View Post

        Right now I'm just trying to gain an understanding of the various opportunities available. From this thread https://www.warriorforum.com/warrior...days-ebay.html which member Kay King recommended, I've learned enough about ebay type reselling to know I'm simply not positioned geographically to effectively exploit that path. I live in a very rural area, just driving to goodwill once a day would cost about $10 in gas alone. The local stores charge high prices because they have a virtual monopoly, competitive shopping is over an hour's drive away. Highest poverty rate in the state, so the thrift shop prices are also high.

        I want to learn enough about what other opportunities exist to either dive deeper or rule them out as well.
        Hey man... You dont have to go once a day... I might make it twice a week on a good week, but usually once a week for sure.

        Think of it this way... if your that way anyways, with shopping or whatever, just stop in. I visit other Goodwill's etc in other communities, simply because I happen to be there for my "Real Job" LOL

        If you know a specific niche or type of item you can always search online for it.... I recently bought up a huge amount of LED lights, because some guy was selling them super cheap on Amazon, and we turned right around and sent them back to Amazon to sell for 4X what we bought them for. You can also try ( https://www.shopgoodwill.com/ ) just pay attention to the shipping costs... We buy a ton of inventory from here.

        If you have any specific questions ask away, Im an open book... or DM, and Ill help you out where I can.

        This works for EVERYONE... I will just short of guarantee it.

        Here is an example.... you can buy this ( https://www.ebay.com/itm/30420982518...UAAOSwwn9hgVAC ) at the DOLLAR STORE - for you guessed it $1.00, shipping maybe $4.00 to just about anywhere in the States... so $3.95 profit per item sold. THIS kind of stuff is EVERYWHERE, you just have to find it.
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        • Profile picture of the author Seaglass042
          Originally Posted by savidge4 View Post

          Hey man... You dont have to go once a day... I might make it twice a week on a good week, but usually once a week for sure.

          Think of it this way... if your that way anyways, with shopping or whatever, just stop in. I visit other Goodwill's etc in other communities, simply because I happen to be there for my "Real Job" LOL

          If you know a specific niche or type of item you can always search online for it.... I recently bought up a huge amount of LED lights, because some guy was selling them super cheap on Amazon, and we turned right around and sent them back to Amazon to sell for 4X what we bought them for. You can also try ( https://www.shopgoodwill.com/ ) just pay attention to the shipping costs... We buy a ton of inventory from here.

          If you have any specific questions ask away, Im an open book... or DM, and Ill help you out where I can.

          This works for EVERYONE... I will just short of guarantee it.

          Here is an example.... you can buy this ( https://www.ebay.com/itm/30420982518...UAAOSwwn9hgVAC ) at the DOLLAR STORE - for you guessed it $1.00, shipping maybe $4.00 to just about anywhere in the States... so $3.95 profit per item sold. THIS kind of stuff is EVERYWHERE, you just have to find it.
          Now you seem to be dialed right in on this stuff. Like the LED lights; I don't think I'll ever have the chutzpa to try anything like that. And I have been thinking about hitting the Goodwill shop that just opened in the shopping center where I get groceries, I did pay attention when I read that thread, and the video games part sounded interesting. I'll scope it out, take some notes on what I see, then compare what those items go for on ebay. Maybe look into an app for barcode scanning, might come in handy too. And there must be other stuff there with value, so I'll do some homework on this. Hey, I sold my old flip phone on ebay for $35. All profit, for something I was going to just recycle. Got to be ways to find other stuff like that.

          But the chocolate spoons? I have my strong points, but understanding what other people think like - including what they will spend money on - is most definitely not one of them. Even now, after seeing your proof that people will indeed pay $9 for some low end chocolate in the shape of spoons, some part of me is screaming that it's impossible. Vintage video games, that I can understand.

          I intend to shop at the Goodwill here anyway. My favorite sports coat for years was one I picked up at a Goodwill store.
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          • Profile picture of the author savidge4
            Originally Posted by Seaglass042 View Post

            Maybe look into an app for barcode scanning, might come in handy too.
            The eBay app actually allows you to scan barcodes, and you can look up how much items are selling for on eBay. I do it all the time... thats how I knew about the chocolate spoons... I spend more time in stores scanning than actually shopping - or so my son says... for some reason I cant get him to put the App on his phone.. I just dont understand LOL
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            • Profile picture of the author Seaglass042
              Thanks! I'll be downloading it and putting it on my phone shortly, I can think of a lot of uses for this. The dollar store rocks.
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  • Profile picture of the author Monetize
    Originally Posted by Seaglass042 View Post

    I've built websites (as needed for my work/business, not for a living) starting in the '90s using HoTMetal and Hotdog. And in 2009 or so, learned Drupal well enough to get a suggestion I made on a module into the official Drupal documentation (was kinda proud of that).

    You don't need to be a scientist to do internet marketing,
    although there is a bit of science involved.

    Since you develop websites your options are unlimited.

    You could setup sites to sell or setup your own income
    producing websites. You can do e-commerce, affiliate
    marketing, directories, or anything else.

    Determine what interests you and read books about that
    topic until you gain enough knowledge to proceed.

    This should only take someone like you a couple of days.

    But it could also take forever if you overcomplicate things.

    Keep things simple and keep things moving.

    That is how you will succeed in internet marketing.
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  • Profile picture of the author Frank Donovan
    Originally Posted by Seaglass042 View Post

    The title pretty much says it all.
    Actually, it doesn't say anything. Internet marketing is just a means of promotion. You need to start with something to promote.

    So far, we've heard that you don't want to get involved with physical products, you're not sure if dealing with customers is your thing, you don't want to spend time writing - but you're asking to be shown a path that doesn't zig-zag down the line. The fact is, nobody in business expects (or even desires) a straight path. Opportunities lie in the deviations.

    It all sounds like you're looking for a job with a regular income to support your dream of being a novelist.
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  • Profile picture of the author Kay King
    I want to save my writing energy for the novel I'm working on, which is my actual main hustle.

    How long have you been working on it? When is the projected completion date?



    If the novel is your 'main hustle' and you want to 'keep learning'...you might look at what top selling authors (on kindle, as an example) offer as ways to promote your book on Amazon Kindle....or if you plan to have an offline publisher, learn how to find/attract/convince them your book is worth publishing.


    November is NaNoWriMo month - look it up...perhaps that will be something to help you move on with your book.



    Get on some 'writing' email lists (don't have to buy anything but the emails from some like Kindlepreneur) are worth reading. Focus on 'books' that are about writing, plot development, getting published, formatting for Kindle, getting reviews, etc.


    Answer for yourself the questions GordonJ asked above. If writing your book is your main hustle - that is ALL you should be working on and learning about right now. Any other topics take you away from what you say your priority is.
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    • Profile picture of the author Seaglass042
      Originally Posted by Kay King View Post

      How long have you been working on it? When is the projected completion date?



      If the novel is your 'main hustle' and you want to 'keep learning'...you might look at what top selling authors (on kindle, as an example) offer as ways to promote your book on Amazon Kindle....or if you plan to have an offline publisher, learn how to find/attract/convince them your book is worth publishing.


      November is NaNoWriMo month - look it up...perhaps that will be something to help you move on with your book.



      Get on some 'writing' email lists (don't have to buy anything but the emails from some like Kindlepreneur) are worth reading. Focus on 'books' that are about writing, plot development, getting published, formatting for Kindle, getting reviews, etc.


      Answer for yourself the questions GordonJ asked above. If writing your book is your main hustle - that is ALL you should be working on and learning about right now. Any other topics take you away from what you say your priority is.
      Already on top of most of your suggestions; and you're right, those are all things any serious writer should be doing. The NaNoWriMo is new to me though, checked it out and I'll definitely be signing up there. So thank you very much for that. All your insights and suggestions have been spot on.

      Maybe I should focus entirely on writing, and maybe I'll end up doing just that. But I still want to explore a side hustle (or would it be a side-side hustle?) too. Mostly because I know myself; focus, planning, persistence and determination are my strengths (I've been compared to a bulldog by those who know me well). But my strengths are also my weaknesses; I can get too close and not know when to pull back and see the bigger picture and change direction slightly (those who know me have pointed this out too, one should listen when multiple friends all say the same thing). I've done it before, and you probably know the adage about insanity being defined as doing the same thing over and over, while expecting different results.

      I'm thinking that also having a technical project going, where I'm forced to work with websites and marketing and links and seo and modules and plugins, will ultimately help with the creative writing. I know doing technical stuff tends to recharge me in a way that physical work - like a home construction/repair project - doesn't. So it will force me to switch gears every day, and when I switch back into writing gear I'll always be fresh. Plus with the gestation period for my novel being 9 months (ironic, but it's honestly my best estimate) before I have it marketable, I could use some extra cash in the meantime.

      I don't know if any of this makes sense, but that's my thinking so far.
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  • Profile picture of the author AllanMungai
    Search and you will find. There are books on Internet marketing. I found myself asking myself similar question when I was starting out a year ago.

    The best book I have in mind about internet marketing is a few,

    Dotcom secrets, Expert Secret - by Russell Brunson of clickfunnels
    Secret Email System by Matt Bacak
    List building lifestyle - confessions of an email millionaire.

    Please add more to this.

    Hope this list helps
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    • Profile picture of the author Seaglass042
      Thank you, it does indeed help. Already skimmed Dotcom Secrets; I like the way it bridges from old school concepts - like classified ads - to online marketing. Plus he emphasizes the basics of sales, which IMHO is a critical component, and very often overlooked. When I switched careers to sales back in 1980, I was fortunate to be schooled by a master, with the training based on the Xerox model. Some of the other newbies just couldn't grasp what he was teaching us. And once we were in the field, I noticed those same people crashed and burned fast. Good book.
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  • Profile picture of the author IM2Pat
    Banned
    great thread! My only caveat would be this.... almost as soon as you find a good book on this topic, the lessons/tactics/best practices may be outdated. The industry changes so frequently that what is true today might not be true in a month or next shopping season!

    But...you can still find great relevant base-line content/rules/best practices if you know where to look? Actually, Warrior Forum is an outstanding resource! Good Luck!
    pat
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  • Profile picture of the author NikitaElliv
    I also think that you can find a lot of useful information on the forum, Warrior Forum is an outstanding resource!
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  • Profile picture of the author Old Molases
    Hubspot offer free courses with certification for people who are new to digital marketing. All you need to do is sign up and take the courses.
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  • Profile picture of the author Mark Fagan
    Internet marketing is really a marketing tool. If you want to really make money i suggest you study the sales and marketing side of the subject. A good book to ready would be Dan Kennedy Direct Response Marketing and Dot Com Secrets by Russell Brunson
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  • Profile picture of the author IM2Pat
    Banned
    Thanks for the tip on Hubspot! and yes I am discovering new and useful tips, links, technics the more I dive into Warrior Forum!
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