Is Digital Marketing worth pursuing as a career?
I'm a final year business student here in Ireland.
I've specialised in Marketing throughout my degree.
I'm considering pursuing a Masters in Digital Marketing, I know a lot will say just go out and get working but.
- It's relatively inexpensive here, €5k and I'd be commuting from home.
- It's hands on, a good portion of the program is spent engaging in an industry placement where you put your skills to work.
- You can gain plenty of certs through the masters (I know you don't need the masters in order to do this).
- Most importantly, I feel the structure would really ensure I develop a fully fleshed out skillset.
But is digital marketing worth it?
- The pay is quite poor over here, most jobs are graduate jobs or require 3+ years experience and they're not well compensated for.
- Fear of outsourcing, it's often touted as a great career because you can be a digital nomad etc. etc. But doesn't that just lead to undercutting and outsourcing?
- Every second quack is selling a digital marketing course or at least setting up their own agency. I think most just see selling a course in digital marketing as either A - Easier than digital marketing itself, or B - Another profit generator.
Which in turn leads to a lot of people, taking a stab at it.. I'm sure some are naturals, but I know for certain that they all add to the competition and potentially lower salaries/profits.
My end goal is and always has been to start my own business, so the low salary doesn't really phase me.
But the other points are playing over in my mind..
What do you lot think?
Is it worth pursuing a career in Digital Marketing?
"It's going to be OK - here's a horse and two million dollars."
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