Real Noob here but am struggling with conversion from landing page

Very smart not to add a link - it's not permitted in discussions posts. Suggest you use the 'search' function in the white toolbar above (use advanced search).


Read the search engine optimization and ecommerce sections here for discussions about converting traffic to sales.

Those new to online marketing often try to mash Traffic and Conversion into a single step.

Are you using a landing page designed to capture the lead?

Or are you going straight for the sale?

Hello Jason and thanks for your reply.

My ads are pointing directly to the landing page which has a very SHORT explanation of the offer and then a CTA button that goes to a scheduling app. Analytics reports that all traffic is driven to this page (which is as it should be, right?)

Is it better that my ad links point to a contact page first?

Thanks again and looking forward to your reply.

I agree, if a real good offer or emergency type scenario, then you may get someone to schedule, otherwise I have found it is better to offer a lead magnet, just to get the lead, then follow up, my lead magnet list:


Mini course (or course delivered via email)
eBook
Toolkit
Video
Giveaway - competition
Infographic
Checklist
Newsletter
Podcast episode
Template
Case study
Swipe file
Quiz
Power Point
Discount - discount voucher


- maybe a discount voucher for your offer?

Hard to say what's wrong based on your description here.

Lots of things could be off

You might be attracting the wrong prospects with your ad?
The best promotion should attract your ideal customer and repel the wrong kind of people for your offer.

Your ad to landing page message might be incongruent, causing peoples skepticism to take over?
If your ad is offering "quick and easy" but your landing page says "make an appointment" then trust instantly takes a slap to the face, because making an appointment does not equal quick and easy.

It might only be a subtle feeling in your visitor, but the gut reaction feels more like betrayal instead of trust

The message on your landing page might feel over-hyped (aka. scammy) ?
An "AMAZING ULTIMATE CURE FOR EVERY PROBLEM YOUR FACING" might sell to a few bright shiny object chasers, but it insults the intelligence of most prospects and will chase them away.

Again, lots of things could be off. Or it might just be some minor tweak holding you back.

I don't know exactly what you're selling or who you're selling it to, but I will say one thing without hesitation...

No, your offer is not very, very good. At least not for the people you're attracting, or you'd be getting a response by now

It might be good to you, but you're not the customer.

So let's dig down and do some deep customer research.

I don't mean just building a customer avatar with a vague idea of who you're selling to. That type of vision doesn't get much more than the lackluster results that you're currently getting.

I mean get intimate with your market and put yourself in the shoes of your ideal client for a while.

I speak from experience. I've worked in the self development arena for many years, and while it's not the exact same thing as your therapy offer, many aspects translate smoothly from one to the other.

Furthermore, I grew up with a mother who was a clinical psychotherapist. (Yes, as a puberty driven teenager growing up in the anxiety ridden streets of 1970s Detroit, coming home a therapist left it's own unique brand of psychological scars on my soul)

But my point is, I know this theater from both sides of the stage.

And I can say without hesitation - Your offer must feel more like an invitation from a professional, trusted, non-judgemental friend, and not a sales pitch

You're asking people to share their intimate feelings with a stranger on the internet. This isn't facebook or instagram where they can put on a show and lie about how great their life is. This is sharing genuine fears, anxieties, or deep seated emotional scars that are often embarrassing.

Like Jason said, some of them have probably become comfortable with being uncomfortable. Or they just figure that's the way life is going to be, so why bother trying to change.

Others may feel like a freak, like there's something wrong with them that nobody else can truly understand. Anxiety is personal, and they're not going to bare their intimate emotional scars with someone they don't know and trust.



The bottom line in your business - it all comes down to trust.

People need to trust that you know what your doing, and just as important, they need to trust you won't judge them.

Start with what Jason recommended. Make a few short videos and get yourself out there as a sympathetic, empathetic person. And post more on social media, in self help groups.

Once people become familiar with you they'll begin to trust you more

The good news is, once people trust you enough to talk to you they'll likely stay loyal to you for a long time, and that's the way you build a sustainable business.

Your call to action is not compelling enough NimbleRage.

As mentioned in previous posts above, you will want to employ some lead capture page, that offers a compelling lead magnet and automated email follow-up sequence.

Without a follow-up sequence in place, it's very hard to generate sales consistently both online and offline. As Jason advised, get infront of the camera and create valuable video content, to compel your audience into taking massive action quickly. You'll have to build trust first before you can expect your prospects to become your buyers.

Hi Nimble,

The problem is your sales copy.

Let me explain...

In a nutshell, there are four (main) parts to a proper sales letter:

1) The headline: It's job is to get the attention of your prospect.

2) The benefits: This is what the service will do for your prospect. The big mistake beginners make is to focus on the service instead of what the service will do for them (in other words, the benefits).

3) Proof elements: You need some for of proof that what you're selling really works. This could be testimonials (as long as they are FTC compliant), it could be about your level of expertise, or it could even be some sort of data that helps prove your case.

4) The offer: This is about closing the deal. It needs to be irresistible. It typically includes the price (and why it's a bargain), a guarantee, a bonus, scarcity (or urgency) and a call to action.

The thing is...

As you can see, even if your offer is fine -- and I'll bet it isn't -- there are still many other ways you may have gone wrong.

Copywriting and conversion are BIG topics. But, hopefully, you can see the big picture.

And it doesn't end there...

As many have said, there is also a matter of your sales strategy.

The gold standard, if you will, is to collect your prospect's email address in exchange for a freebie of some sort. (Ideally, the freebie helps nudge them toward buying. However, if that doesn't work, you can still send more emails. In short, email gives you more "touches" for less cost.)

Anyway... if you get all of the above stuff right, you'll stand a far better chance of success.

Good Luck!

John