5 replies
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#business or marketing #shopify #side #understanding
  • Profile picture of the author DABK
    Perhaps you should partner with someone who knows marketing but has no clue about programming.


    You will need to market yourself somehow.


    Even if it's just posting ads here, other forums, or platforms like fiverr.com


    As to what makes a shopify store convert, you'd still need to have a partner or consultant to point out to you all the fine things you need to do.


    Things like how far the price is from the image make a huge difference, long range.



    Originally Posted by deborah olague View Post

    I am not sure where to post this or if I should join and post in the Joint Venture forum.

    I am ultimately looking to freelance as a Shopify developer. (I have most of the needed programming knowledge)

    I am not looking to get any paid work right now, but only to learn with real life projects. I am starting to learn the Shopify platform. I got 2 Shopify certificates, I joined Shopify Basic and am starting to use the DSers app to make a Alliexpress drop shipping store for learning purposes. As of now I have imported a few products and put them into 2 categories and did a little editing of the theme.

    The point of all of that is to start the process of thoroughly understanding the platform. I like to be able to see the big picture. What I could really use help with is understanding the Marketing and Business side. I much prefer real life projects to learn. I don't have a natural understanding of marketing, so books and such are not that helpful. Programming and design (somewhat) are what comes more naturally to me.

    I have thought about reaching out to offer to do the Shopify set up for someone who would show and explain all that goes into the Marketing and Business side. I am not looking to become an expert by any means on the Marketing side but think it would be valuable to know that perspective, as I will be working with clients in the future. If I get feedback that it is a realistic approach, I will post in joint ventures. (And get yearly membership to do that).
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      • Profile picture of the author DABK
        Free stuff is as hard to sell as stuff that costs money.


        Part of what you need to understand is that there are different markets for shopping sites and that not all people are part of these markets.


        You need to pick a particular kind, which you're doing: shoppify. But even with shoppify, there are sub-markets. Some better than others.


        Your options are:
        1. you could work for someone (and then you do not need to know anything besides how to build a shopify site)
        2. work for yourself by yourself (and then you need to know a lot about marketing in general and marketing yourself in particular)
        3. work for yourself with a partner (and then you need to know about shopiify and a bit about marketing. You have to understand why your partner's requesting you do some things).


        But free is hard to sell. You need to target the right people, you need to have credibility, you need to make the offer at the right time using the 'right' language.


        If you offered me such a site, I'd ignore you as I have no intention of going that way.


        If you offer it to some people I know, they'd ignore you because they're already set up with a trusted programmer/designer.


        If you offer it to people who are, indeed, looking at getting into shoppify, most will ignore your offer because of the risks involved: they do not know who you are, so how do they know you have not planted some code that's going to steal their customer info (which will get them in trouble with the law big time)? (And that's only one of the concerns you need to be able to allay.)
        Originally Posted by deborah olague View Post

        yeah, im going to join fiverr and other sites. but i want to learn the Shopify platform first, so i'll be ready for that in about a month. i had offered to do a free store set up on another site, but my only response gave a phone number that led me to an escort ad when i googled it. interesting how few people want my free work. i'll keep trying, but i may just hire an expert from a tutoring site to do a real life marketing project
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        • Profile picture of the author deborah olague
          SDFASDFASDFSDFSDFASDF
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          • Profile picture of the author DABK
            Online business owners think it's easy to steal their secret sauce and easier to put a line of code in their site that lets the person who put the code control the site. At their detriment.


            Almost a decade ago, it happened to me.



            All of a sudden, a financial real site I had, had over 1000 pages with women's shoes and clothes (where people could actually buy... from some outfit in China. Don't now if the outfit in China did it or one of their affiliates, but you'd click on my page with a title like: Mortgage Interest Rates and APR's and, instead of my content, you got dozens of images of shoes and dresses and purses.


            I can assure you it did not make me happy.


            Originally Posted by deborah olague View Post

            Thanks, that makes sense. Im just going to make a couple sites myself and hire a tutor to teach me marketing. I have several years of experience in a product category that sells online. ill use that to help getting work on sites like fiverr. i have done well on other types of sites where customers leave reviews.

            i have noticed that people who have online businesses tend to be more paranoid than other industries where collaboration is common
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