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What is Influencer Marketing?

by prasanth1964
3 replies
I want to know what influencer marketing is. I find good posts here about influencer marketing. I have been in affiliate marketing since 2006, but I have not come across this particular marketing term. I presume the field of Internet marketing (affiliate marketing included) is expanding every day and new terms keep coming into the dictionary.
#influencer #marketing
  • Profile picture of the author DWolfe
    Originally Posted by prasanth1964 View Post

    I want to know what influencer marketing is. I find good posts here about influencer marketing. I have been in affiliate marketing since 2006, but I have not come across this particular marketing term.
    A google search and you would have your answer

    You may want to start here - https://sproutsocial.com/insights/influencer-marketing/

    and to save you time here is the general information from Wikipedia - https://en.wikipedia.org/wiki/Influencer_marketing

    "Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.[1] Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original--often sponsored--content to social media platforms like Instagram, YouTube, Snapchat or other online channels..... More in the link above.
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  • Profile picture of the author Serene Carmen
    Hi Prasanth influencer marketing is marketing your product or service using someone else (known as an influencer) who already has a following on one of the social media platforms e.g, Facebook, Instagram, tiktok, snapchat, YouTube. You can either pay these influncers to promote your product to their audience or come to another agreement eg., providing them your product for free in exchange for posting.
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  • Profile picture of the author WF- Enzo
    Administrator
    As Don said, a Google search would've sufficed and will probably give you more answers. Closing thread.
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