In last month (December 2022) there was a slight drop in Organic Sessions, Clicks and Impressions, whereas my Ranking was improved.
In the current month (January 2023), I have seen a huge drop (a very very very huge drop) in Organic Clicks and Impressions, whereas my Rankings, Sessions, Users, New Users have improved.
When analysed, I saw a huge drop in the home page, and the search volume for Brand Keywords went down. I am assuming this can be a reason for drop in organic clicks and impressions, but this huge drop is very concerning.
Request all the SEO Experts to share their opinion and steps for further analysis. Please do share suggestions on how to improve my clicks and impressions.