Will Irrelevant or Not-closely-relevant Website Contents Hurt the SEO?

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Our main business is selling software to recover corrupt MS Word documents. Meanwhile, we also publish some Word related articles, such as:

1. How to export all images in a Word document.
2. How to convert a Word table into a Excel table.

These articles are not very closely relevant to our main business. But they are ranking very high on some keywords and get a lot of traffics. While our main product are not ranking very well on the main keyword, neither does it get many traffics.

So, my question is:

1. Whether the not-closely-relevant articles actually hurt the SEO of our main product?
2. Should we simply remove the not-closely-relevant articles? Or put them to another domain and put some backlinks to our main product?

Thank you.
#contents #hurt #irrelevant #notcloselyrelevant #seo #website
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  • Profile picture of the author Frank Donovan
    Originally Posted by alanchcw View Post

    So, my question is:
    1. Whether the not-closely-relevant articles actually hurt the SEO of our main product?
    2. Should we simply remove the not-closely-relevant articles? Or put them to another domain and put some backlinks to our main product?
    Assuming your articles are on separate pages, I'd just include a link to your main products. At least you'd be getting visitors interested in Word-related matters.

    Keywords are page-specific, so I doubt it affects your main product's SEO to any significant extent.
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  • Profile picture of the author dave_hermansen
    The examples you cited are VERY related to your business and should do nothing but help your SEO efforts. They are "how-to" articles about using Microsoft Office products just like your actual software is a solution for "how-to" recover a corrupt Office product.

    On the other hand, if your articles were about stain removal or building bird houses, you might have a problem.
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    • Profile picture of the author alanchcw
      Thank you.

      So how to process those contents that are completely unrelated to our product, such as chatgpt, AI. Should I move them to another site completely?
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      • Profile picture of the author dave_hermansen
        Originally Posted by alanchcw View Post

        Thank you.

        So how to process those contents that are completely unrelated to our product, such as chatgpt, AI. Should I move them to another site completely?
        Why move it to another site? Surely you can tie chatgpt in with Word. Most AI content still requires a little bit of tweaking. You've got to do that in some sort of document editor.

        Frankly, you're overthinking this. You could have an article about organizing your office, the best music to play while writing, the top rated ink pens and none of those would hurt your website.

        Think of your audience - the people who would be interested in your software. ANYTHING that would be of interest to those people is fair game for a blog, regardless of whether or not it ties in directly with your product.
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  • Profile picture of the author Debhie
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    • Profile picture of the author dave_hermansen
      Originally Posted by Debhie View Post

      Depending on elements like user confusion and dilution of focus, including articles that are not closely related to your website's topic may have an effect on SEO. Take into account your audience's entire user experience and the value these content provide.

      You have two possibilities to solve the problem: either delete the articles that are not closely related to streamline your website and enhance user experience, or, if they have their own worth and audience, relocate them to a separate domain with links to your primary product. Pick based on SEO objectives, relevancy, and user experience.
      Everything about this is wrong, Wrong, WRONG! Google does not rank entire websites. The algorithm ranks individual web pages. You could have an article about how to play marbles on a site that sells washing machines and it would not have one iota of SEO effect on the part of the site that sells washing machines.
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  • Profile picture of the author BellaSansone
    Just move those articles to other relevant sites. While I am looking for online slot games I came across the website and read the White Orchid Slot Review where I can see many online slots with real bonuses and win real money by playing these games.
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  • Profile picture of the author zainsultan
    I think they used LSI keywords to rank their website. You also need to focus on LSI Keywords to use in content. You will get good results.
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  • Profile picture of the author Desireseekr
    I agree with Dave on this one those topics seem very related to your current business, Google also takes EAT (expertise, authority, and trustworthiness) into account.


    I would only see these additional articles will improving your EAT in googles eyes.


    If your customers are using MS word anyway they are bound to run into more issues then just corrupted MS word documents, as you have already stated!
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    • Profile picture of the author dave_hermansen
      Originally Posted by Desireseekr View Post

      I agree with Dave on this one those topics seem very related to your current business, Google also takes EAT (expertise, authority, and trustworthiness) into account.
      Thanks for agreeing with me, but I have to interject that EAT does not necessarily apply to every website. In particular, it applies to YMYL sites (Your Money or Your Life) websites. These are websites that deal with spending/investing and health related subjects.

      In other words, if your site is about Teddy bears and what the best one is to buy, it is highly unlikely that EAT plays a factor at all.
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  • Profile picture of the author zarrartahir
    Hello,

    Irrelevant or not-closely-relevant website content can have a negative impact on your SEO and your main product. Here are some reasons why:

    - Irrelevant content can confuse your target audience and dilute your core values. Visitors may not understand what your main product is or how it can help them.
    - Irrelevant content can also confuse search engines and affect your ranking. Search engines may not be able to determine what your website is about or which pages are more important.
    - Irrelevant content can increase your bounce rate and decrease your user engagement. Visitors may leave your website quickly if they don't find what they are looking for or if they are not interested in your content.

    To avoid these issues, you should focus on creating relevant and high-quality content that aligns with your main product and your target audience. You should also optimize your content for search engines using relevant keywords and meta tags. Here are some possible solutions:

    - You can remove the not-closely-relevant articles from your website and create a separate website or blog for them. You can then link back to your main product using relevant anchor texts and contextual links.
    - You can keep the not-closely-relevant articles on your website but make them less prominent. You can move them to a different section or category and use noindex tags to prevent them from being indexed by search engines.
    - You can also update the not-closely-relevant articles to make them more relevant to your main product. You can add more information about your product, its benefits, and how it can solve the problems that your articles address.

    Best Regards,
    Zarar T.
    partnerdma.com
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