Hi all,
my name is Teo I am a newbie in this great forum.
I started my own online business about ten years ago and worked hard on SEO for my site.
Ten years later I can say that the results have been disappointing.
While the business has gone generally well due to connections with customers taken offline, I suspect my website still lags very much behind my competitors in terms of visits, as I have been able to check the number of visitors to my competitors site by web analytics.
I know they get many inquiries per week while I get one or two at best.
I have several high quality backlinks, my site has been created and maintained well, I have done lots of keywords research and done much more.
There may be a problem of content as well.
My issues is that 90% of my attention needs to be focused on my main business and the various SEO men I have hired during the years they all gave me contrasting advices and they mostly led nowhere.
I have a problem with hiring new SEO men now as I have no clue on whether they are capable or not, and results are measured in years rather than months so I am afraid about losing again time and money.
So I reach out to you as I would like to understand what are the basic metrics to understand whether your site is doing well or not, where are your margins of improvement and if a SEO man or woman is apt to the job or not, considering that I dont have much time to spend to read and educate myself

Thank you.