Keyword Research - Specifics

It's not really about the numbers. A million people might click on a keyword like "gardening" but chances are the vast majority would only be passing the time. If only a few thousand click on a phrase like "tool to get rid of weeds" and your site is selling hoes, that's a much better (and cheaper) keyword for you to shoot for.

Think of buyer intent - what someone is likely looking for when they type in a keyword. You'll find that most of those phrases are what's called "long-tail keywords". They don't have the huge numbers of the generic top level keywords, but the traffic will be far more targeted and useful - especially to a focused niche offer.

I'd be trying to target at least 100 searches per day, the more the better, of course (300-400/day is a better target). An average month has 30 days, so that means you need to target phrases that total at least 3,000 searches per month (or 9,000-12,000/month, ideally).

Keep in mind, it doesn't have to be just one phrase getting that number of searches. You're looking for the total for all phrases combined.

The problem is this; though, the basic Google Keyword Planning Tool is giving you a wide range of numbers (there's a huge difference between 1,000 and 10,000 searches per month). You really need to sign up for Google Ads and give Google a credit card number - even if you never run any ads. Once you do that, their Keyword Planner will give you exact search numbers (e.g. instead of them showing 1,000-10,000 searches, they'll show you the phrase gets 3,025 searches per month). NOW you have a number you can work with!

Add up the numbers for all of the low-medium competition phrases that would likely have targeted pages on your site and you now know the potential number of visitors your site could get. Of course, that would be if every single person who searched for those phrases ended up on your site, which is unrealistic. Divide that number by 10 (10%) to get a more realistic number of potential visitors to YOUR website.

Now that you know the number of potential visitors, you go the last step ... Figure out what it is worth to you if they convert (buy something). Then, use a real conservative conversion rate of 1% to figure out what that particular niche would be worth if you built a website around it.

EXAMPLE: All of your phrases, combined have 6,000 visitors/month, which is 200/day. 10% of those visit your website each day (20 people). 1% of those people convert. That works out to one conversion every 5 days. If that conversion is worth $50 to you you'd make about $50 every 5 days (or $10 per day).

THAT is why search numbers matter. It lets you know right off the bat whether a particular niche is worth your time, assuming you are doing this to make money and not just for fun. If you need to make $100 per day instead of $10/day, you are going to need to find a niche with 60,000 searches per month instead of 6,000 searches per month.

Frank Donovan has an excellent point, though. You need to really target phrases that are more narrowly focused. In eCommerce, you are looking for "buying phrases" such as "buy product name", "product name for sale", "discount product name" or even more specific searches that are really "buying phrases" in disguise such as "extra large product name", "blue product name", "product name for 11 year old", etc.

That doesn't mean that you have to ignore more generic searches. You want them, too. Just keep in mind that more focused search phrases convert at a much higher rate than generic searches do. Buying phrases might convert at 10 or 20 percent whereas generic ones might convert a tenth of a percent of the time. This is why the 1% conversion figure I cited earlier tends to work out.

I always find out when u are starting out maybe goggle ads is not the best place to start just incase you dont know what is going on, i started there in the begenning and lost money, but here is a rough guide and how it all works, yes the high competition if you can rank for these high volume keywords i think it sais 100k to millions may search for these terms, so for a new affilaite or company i think it would be difficult to rank for it big time players like the ones on you tube with thousands would eaisly rank but not smaller companies, and also you wont want to pay $2 per click is that is generally what is offered, you would be looking to target keywords that are low in competion, even more ideally very low compettion there is as much search volume, but when you rank for these low competion keywords, after some time you will begin to rank for medium competion keywords, and eventually high keywords, i would be looking to pay 30 cents to 60 cents per keyword, and this is more likely with low competion keywords, maybe use keyword planner for keywords to use on instagram posts for eg, but if you are wanting traffic from goggle ads, these are the things to look out for, i hope this helps you in some way, best of luck in your research thanks for this question today

Keyword research might seem confusing, but it's about finding what people search for. Imagine you're in the gardening world. "Garden Mulch" gets searched 1k-10k times a month, but many are competing. "Using Straw As Mulch" has 100-1k searches, and not many rivals. It's like a secret garden door.

Numbers hint at interest, while competition shows rivals. Don't fear big search results

This is a good guide to keyword selection for SEO purposes: https://backlinko.com/hub/seo/choosing-keywords

With the keywords research you also need to take in consideration how competitive is that keywords, if you have a high ranked keywords but is also very high competitive means that has been overused and many websites will appear researching it, I would go for a less competitive one even if has less search rank