Advice on getting first clients for Marketing Agency

If you operate a marketing agency, with clients, whose
business you promote through the various means that
you listed above, then you should know exactly how to
promote your own business.

You are stuck because you are not ready to leave the
comfort and security of your paycheck job, that is why
you are here seeking advice from people who have no
interest in whether you can pay your mortgage or pitch
a tent somewhere.

I left federal government after I replaced my income with
my online business proceeds. Not only that, but I told my
chain of command to KMA on the way out the door. That
was 20 years ago, and I never regretted leaving that job.

If you want your business to be a success, then you need
to make that happen. If you plan to target your service to
architects, buy a recurring ad in Architectural Digest and
carry on.

If you are unsure of how to proceed, then you need to
learn more about marketing, and in the meanwhile

DON'T QUIT YOUR DAY JOB!

I spend at least half my time working with agency owners. Been in the field for a long time.

What people don't tell you is that business is about developing * certain competencies *. And you need to develop these to become successful--or access them from someone else, but then you run the risk of being dependent on that other person.

The first of these competencies is the ability to effectively reach out and start conversations with members of your target market.

If you can't do this, you won't have a business.

It doesn't matter how you do it. Fly planes over the city and drop leaflets. Phone a list of your ideal customers. Run ads on FB and direct them to a lead capture page. Run a herd of zebras through town square with your name and phone number monogrammed on blankets across their backs. Put out episode after episode of a podcast that connects with your target market.

You have to develop a competency at whatever method you choose.

Where I see people fall down is in "trying something" once or twice, or for a few days, and then saying, "It doesn't work".

No! That isn't what happened. What happened is you didn't stick with the thing long enough to learn how to become competent with it!

Then they hop from thing to thing, shiny object to shiny object.

And here's the kicker, having watched hundreds of new agency owners: even if you BUY the script or the FB ads method or the right leaflet copy from someone else who has done it... you STILL have to develop the competency at doing it yourself!

I can give you the words, the method, the "click here, do this"...and you still have to 'git gud' at it on your own.

The guidance is valuable. It will cut days, weeks, maybe even months off your learning curve.

But even if you hire a salesperson to do outreach or closing for you--and I've seen this over and over again, including today in an agency group thread on FB--they won't be able to simply jump in and do it all for you. They, too, have to develop the competency in * your * specific business.

"How do you land enough clients to go full time?"

Develop the competency of your own lead generation, qualification, and closing systems. Your own outreach method.

If you sit there and wait for people to come to you, it won't happen.

You want to help these professional services firms? It's a field I know well. You can't make one call or send one email and expect to get their attention. You have to find out who is the right individual to connect with. You must learn how to effectively reach them, and start a conversation in a way that things continue and there IS a "rest of the call". This doesn't happen by accident.

Many people sell "Magic In A Box": the proven 'Secrets' that will make people run over and drop their wallets at your feet. This is a lie. Every reputable, serious, repeatable business I know of that helps agency founders is crystal clear on the fact that they can give you the knowledge, but you must learn how to apply it.

So it is work.

But work that every successful business has had to figure out.

Make friends with them on Linkedin. You can sort people on likedin in by job, you can look them up by companies.


Where is not the hard part, how is, like Jason said.


It goes pretty deep. I know a guy in the mortgage industry, gets lots of clients... that are not educated or not well educated. He can't convert an educated person...


Know another one who has no issues converting educated people. Can't do that with uneducated people (unless they come referred, i.e., pre-sold).


By educated, I mean, in general and in the area of mortgages


My point, narrow down your focus to the particular type of business you're comfortable dealing with. Perhaps, one like the one you're already working with?



.

Really helpful post for more SEO knowledge we can Learn SEO Online

Place ads on the internet or even cold call prospects. Various marketing approaches.