Is it normal to have a high cost per sale?

no it's unusual u can try various combinations like decreasing your price or A/B test diff creatives.

All I can say is work at it. Like I've tried and sold dang near everything online. I think a lot of success comes with doing what you're good at or refining a specific skill.

But yeah I switched to digital products because I find that the profit margin is higher.

I feel like physical products cost more, and have more problems. But that's just me. Stick with it though FB marketing I haven't invested much into but I've heard great things about it.

Hopefully, you have many segmented groups that you are targeting. Eliminate the ones that aren't profitable and keep the segments that are.

Also, it is ridiculous to assume that $7 is what your average cost per sale should be. A single case study tells you nothing. Your cost per sale is dictated by a myriad of things - product niche, market interest, competition, urgency, etc. Most of all, it is dictated by how narrowly you target market segments (you may have dozens or even hundreds) and refine your bids or withdraw segments entirely based on performance. We've had plenty of sites where the cost per sale was under $2 for Facebook ads; others where they were higher than $7. There is no rule of thumb when it comes to average cost per sale other than "don't spend more than you make".

No, Its not. You should try different methods. I wish i could help.

That cost per sale sounds very high. What are you other metrics - ctr on Facebook, cpc on Facebook, conversion rate on your site, bounce rate experienced, and exit rate? I'm thinking it is something on your site.

If it helps I run a site and Facebook campaign promoting a product costing the user £645 and I'm looking at a CTR of 2%, cpc of £0.40, a conversion rate of 2%, 45% bounce. If you get these types of metrics then I'm worng and your site will be ok, then it's the channel.

It's an important point - conversion from Facebook is always low. Have you tried Google Ads? By nature, as people are searching, this will convert better. Facebook is great for awarenesss and buzz building but not really for ecommerce.


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yes i think its better have high cost per sale, as u mentioned you have to buy at the price u mentioned, as $60 still gives u a good profit, since u have now acheived some sales, i would gradually increase the price

IDK what your business experience is, but this thing seems
unsustainable.

If I were you, I would suspend this immediately and figure
out something else.

It's not worth the effort to make a $13 profit, especially if
there is time involved with order processing.

It's just as easy to sell something that is either more profitable
or a digital download product like an ebook or a course.

I would take a couple of days to develop a digital download,
at least you will have a higher profit margin.

I have experience with various dropship merch and I have
been there, done that with things that were not profitable.

I guess you need to learn the correct way of doing facebook ads. Find the correct course or coach with a proven track record.

There is simply not enough information here to give any advice. It may very well be a loser for Facebook campaigns but there is no way to know until we know how well you have diversified and segmented the ad groups you are marketing to on Facebook.

Pretending that there is only one country, you could be targeting any number of specific interests, 5 different age groups, 5 different incomes, male/female, education level, type of device they are using (desktop/tablet/phone) and many more. This leads to hundreds or even thousands of different market segment permutations that may vary by only one differentiating factor. Every combination of those things is a different ad group for a different market segment. An old but still pretty thorough list of the many, many different ways to segment campaigns can be found here..

Then, of course, there are different ads that you could be split testing and showing to all of the above groups, some which may do better with one group than another.

If done correctly, you will literally have hundreds (or vastly more) market groups that you are initially advertising to with multiple ads. Some will work better than others but you cannot know what REALLY WORKS or what is a loser until you truly break down your advertising into very tight, separate groups. You may find that out of 500 different segmented ad groups and ad combinations, only 7 are profitable. Once you figure out what that handful of profitable segments are, Facebook can be extremely lucrative. You pound those seven, increasing or decreasing bids until you find the sweet spot that produces the best ROI over and over and over again.

One final comment and it is an important one ... I won't even consider using Facebook (or any other paid advertising medium, for that matter) if I do not have a bare minimum of $20 profit per order. My time is worth money and, especially after paying for advertising, it just isn't worth my time to process an order, provide updated shipment tracking information and deal with any pending customer service issues for something that I'm really only making a couple of bucks on

From my experience it will always depend on the market you're targeting. Some countries are insanely expensive and not really worth it, while others offer a much better ROI.

Again, every niche is different, but you can definitely expect a higher cost per sale as you begin a campaign because you are throwing every market segment up against the wall to see which one(s) stick.

After getting rid of the clearly unprofitable segments and tweaking bids and ad copy for the promising ones, your cost per sale should get lower and lower as time goes on - up until the point that you have basically run out of people en masse to advertise to that haven't already bought.

It's not okay, do the test with low budget to see which campaigns is better and then you can optimize your campaign. Best advice is to learn from your competitor.

If your Cost Per Sale is high, it indicates that you're spending a lot on acquiring each new customer, which could impact your profitability. Try to change it .