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How do you create an urgency/importance for a relatively new GenAI tech

by Shubhendu Verma
4 replies
I am building a product which appeals to researchers and analysts. I have been running paid ad campaings and while the CTR rate is around 6-7%, still people are not signing up. What could be stopping them? is it that I am not able to create importance of the product?
#create #genai #tech #urgency or importance
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  • Profile picture of the author indiatrip planners
    Highlight the cutting-edge features, emphasize competitive advantages, showcase immediate benefits, use limited-time offers, and share success stories to create urgency and importance for the new GenAI tech.
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  • Profile picture of the author Monetize
    Originally Posted by Shubhendu Verma View Post

    I am building a product which appeals to researchers and analysts. I have been running paid ad campaings and while the CTR rate is around 6-7%, still people are not signing up. What could be stopping them? is it that I am not able to create importance of the product?

    "I am building" denotes that the product is not complete.

    Maybe that is the reason for peoples lack of interest.
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  • Profile picture of the author DABK
    Many possible reasons, from:
    there's a discrepancy between the ad and the landing page
    to
    your pages do not load fast enough
    to
    your offer sucks
    to
    the product does not solve their problem.


    You need to give more info about your funnel to get a useful answer.


    Originally Posted by Shubhendu Verma View Post

    I am building a product which appeals to researchers and analysts. I have been running paid ad campaings and while the CTR rate is around 6-7%, still people are not signing up. What could be stopping them? is it that I am not able to create importance of the product?
    {{ DiscussionBoard.errors[11794451].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by Shubhendu Verma View Post

    I am building a product which appeals to researchers and analysts. I have been running paid ad campaings and while the CTR rate is around 6-7%, still people are not signing up. What could be stopping them? is it that I am not able to create importance of the product?
    What problem does it solve?

    What evidence do you have that it appeals to researchers and analysts? Do you have paint point language, such as, "I got this product because..." or "I had this problem, and the product helped me solve it this way"?

    Are they used to paying for tools like yours?
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