How do we understand who is our target audience are ?

What are their pain points? Why would they buy from you / consider buying from you / consider listening to you or join your list?

If you don't know why, you need to interact with them more. Listen, watch for these and they will share them with you. When you hear or see two decision makers in your field say the same pain points in the same language, you know you have something.

Repeat the pain point language back at them. Do not flower it up. Do not change the language. Use it as they gave it to you.

Here is an example I have ready, which is from an Amazon review for the book Spin Selling. I have highlighted the relevant wording for you:



Knowing this information, you could create copy/a message on video/phone outreach script that filters the audience by these concepts. Eg. if you could get in front of salespeople, and you were selling copies of Spin Selling, you'd be smart to begin with:

Hi! If you're like me, you got into sales with absolutely zero idea of what to do or what selling meant. And now that it's months or years later, you're still wondering, "What IS sales and what am I supposed to do?" Well, if you're ready to admit, "I have no idea how to sell professionally", and you're focused on the large sale, listen up! Based on extensive research--it isn't something someone just made up in an ivory tower or pulled out of the air--the book I'm about to tell you about will change your sales life and make you a thousand times more effective!"

You could even talk more about a background in IT, or having read Tom Hopkins' books but them not appealing to the reader.

Then your target market will resonate with your message, and be receptive to your solution.

If you were doing this as a phone script, you would ask questions instead of saying all of this without a breath.

If you don't know your audience, you must interact with them...do information interviews, look at their comments in public forums, facebook groups...see how they interact. Amazon reviews are a great source of this kind of pain point language.

Again, if you don't know your audience's pain points, you don't know your audience.

Now as to how to choose your target market? That's another question entirely. Preferably you pick something you have experience and knowledge in, where you are at least somewhat ahead of your ideal customer.

If you don't know what I'm talking about, google "customer avatar" and read a few articles and fill out a few worksheets.

Use your data analytics and also get feed back from people

And if you don't have data you have to net work and see who gravitates towards you .

I don't know if you have a blog or a YouTube channel but those are good tools to use to drive targeted traffic and to get leads .

Some very good advice is to start your IM in an area you already have some interest or knowledge. It is good advice because you can look in the mirror and see who and what your TARGET audience is.

Example, a golfer might start in the golf market and niche it down from there.

Or anyone with a hobby or an interest, it is good to build on a foundation you already have rather than starting with nothing.

So, what interests you? Any hobbies? What would you do in your spare time if you had a lot more money? Answering these and similar questions gives you the ability to identify a potential market where understanding the audience will be easy, because you are in it.

Then you can use Jason's "pain points" concept in his post. Make things easier for yourself, start with you being the avatar, eh?

GordonJ

Collect Data or get feed back from people Bloggingt helps you to figure out who your audience is to .

Go out there test the market .They'll definitely let you know .

You can do this by identifying who your ideal targets are by first identifying the age bracket you what to reach out to

To understand who your audience is, you have to consider their pain point( problems they have that you hope to solve with your product ).

Also think about things like their age, interests and what media they hang out at most.

To identify your target audience, look at who is most likely to benefit from your product or service. Start by analyzing your current customers, then research their demographics, interests, needs, and challenges. Use tools like surveys, social media insights, and market data to refine this profile.

identifying your target audience you can try identifying who your target are

Knowing your target audience is key to successful marketing, and it starts with a mix of research, observation, and analysis.
1. Define Your Product or Service
Start by understanding what you're offering. Ask yourself:

What problems does my product/service solve?
Who would benefit most from it?
The answers will give you clues about your ideal audience.

2. Conduct Market Research
Dive into data to identify potential customers:

Use tools like Google Analytics, Facebook Insights, or surveys to understand demographics, interests, and behaviors.
Check out forums, social media groups, or communities (like this one!) where your audience might hang out.
3. Analyze Your Competitors
Look at businesses similar to yours and study their audience.

Who are they targeting?
What kind of content or messaging resonates with their audience?
This can help you refine your own target audience.

4. Create Buyer Personas
Build a profile of your ideal customer. Include:

Age, gender, location, and job.
Hobbies, challenges, and goals.
Buying behavior--what motivates their decisions?
5. Test and Refine
Start small by testing different marketing approaches and channels. For example:

Run ads targeting specific demographics.
Track which groups respond best to your offers.

Use the feedback to adjust your strategy and focus on the audience that engages most.

Draven Locke -

Your post above tripped an A.I. detector but the results were not conclusive so leaving the post in place.

Please read the forum rules - NO A.I. generated posts allowed here. Yes, we do check them. Many members don't realize how accurate the A.I. detectors are.

Draven, today is your lucky day, your post wasn't deleted. You can find the rules here.

https://www.warriorforum.com/main-in...rum-rules.html

You should take the time to read them before posting again.

Here is the rule that was referenced above - 17 AI-generated threads and posts are strictly prohibited, and such content will be deleted. Further infractions will constitute a ban.