How is PageRank Calculated?

PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search.

Adding incoming links to your web pages will add PageRank. Every inbound link adds some PageRank, regardless of its own level. PageRank flows from one page to another, adding to its store of importance.

A page that is linked to by several relatively important websites (i.e those websites with high PageRank themselves) has value, meanwhile a website that has no incoming links is considered unimportant. The more incoming links from high authority websites you get the better for your website.