Is PLR (private label rights) content still popular?

You bet it is! And that’s because it’s still the fastest, easiest and most affordable way to get your hands on high-quality content.

But there’s a problem…

There are a lot of PLR vendors online. If you want to get top-quality content, then you can’t just toss a dart out into the ether and expect to get good results. That’s why you’ll want to follow these five simple steps for finding and buying the very best PLR online. Check it out…

Step 1: Determine Your Needs

The first thing you need to do is figure out what you want and need in terms of PLR content. To help you figure it out, ask yourself these questions:

• What niche? And what specific topics do you need?

• How do you intend to use the content? For example, are you going to sell it? Use it for traffic generation? Upload it into an autoresponder? Use it for lead magnets? Post it on your blog? Use it for social media content? Etc.

• Do you plan on tweaking the content? If so, how much? Generally you should modify all content at least a little bit. However, to what extent do you plan to modify it? For example, are you going to put it in a completely new format (such as creating a video out of text content)?

As you answer these questions, be as specific as possible.

For example, perhaps you plan on using PLR content mainly to create blog articles and email newsletters. In that case, you’d look for these types of PLR:

• Blog posts.
• Articles.
• Emails.
• Reports where you can pull out excerpts to create articles.
• Ebooks where you can pull out excerpts to create articles.
• Short content (such as social media posts) that you can compile to create articles.

That’s just one example. Obviously, your own needs will determine what to look for in terms of quantity and type of PLR.

Once you know exactly what you need, then you’ll be in a position to start shopping around for content. That’s next…

Step 2: Look for PLR Sellers

Now you need to start creating a potential list of PLR content that you’d like to buy, and that means you need to look for PLR sellers. Here are three good ways to do it:

Go Straight To Reliable Vendors

If you’ve purchased PLR content in the past and you were happy with it, then add these vendors to your list. Even if they don’t personally sell the type of PLR you’re looking for now, you’ll still want to add them to your list.

Why?

Because most PLR sellers have their pulse on the finger of the industry. So even if they don’t personally sell a particular kind of PLR, they probably know someone who does. Be sure to ask them to provide their affiliate link when they direct you so that they get a commission for their efforts.

Smart vendors know that one of the keys to creating a successful affiliate program is that you need to go out and recruit your own affiliates.

You see, the good affiliates aren’t looking for opportunities. They don’t have to, because so many good opportunities cross their desks every week. And if you want to build a good affiliate program, then you’re going to have to go out and recruit these affiliates too.

But here’s another key…

You need to find affiliates with a proven track record. You need to find affiliates who are already making tons of sales for your competitors. Then you need to recruit these affiliates and get them to play on your team.

How?

Let’s start with five good ways to find your competitor’s top affiliates…

1. Look For Reviews And Content

The first thing you’ll want to do is hit up Google to search for the names of your competitor’s products along with search terms such as “review” or “comparison.”

The reason is pretty clear: generally, affiliates are the ones who are putting up product reviews and comparisons, and that makes this method a quick and easy way to find those affiliates.

TIP: Better yet, you’ll also find out which affiliates tend to be good at search engine optimization. If the same affiliate holds multiple key rankings for multiple competing products, that’s a pretty good sign that the affiliate will be able to drive traffic your way, too.

The second thing you’ll want to do is search for the titles of your competitors’ lead magnets, as well as the titles of their articles, blog posts and other content. You can even search for excerpts out of articles.

Where do you get this information?

One good way to do it is by simply signing up for your competitors’ affiliate programs, which will give you access to the content they provide to their affiliates. Then you can search for the titles and excerpts from this content to uncover affiliates who are actively using the content to promote offers.

And now that you’re logged into your competitors’ affiliate centers, you’ll want to check out this next idea…

2. Check the Competitors’ Contest Leader Boards

Here’s a quick and dirty way to find out your competitors’ BEST affiliates: see who wins their affiliate contests.

Again, you’ll usually need to be signed up to your competitors’ affiliate programs in order to gain access to this privileged information. But once you’re in, you’ll likely to be able to see leader boards for both past and current contests. If you compare these boards across multiple competitors, you’ll see which affiliates consistently promote and drive sales.

3. Join Affiliate Groups and Forums

The next way to find your competitors’ affiliates is to go to the places where they all congregate online. In other words, seek out the affiliate forums and social media groups.

Specifically:

• Go to Facebook and use the search box to uncover groups. You’ll want to keep the searches broad, such as “affiliate” or “affiliate marketing.”

• Use Google to find affiliate forums. You can search for terms such as “affiliate marketing forums” and “affiliate discussion.”

• Uncover joint venture networks. Again, use Google to uncover these platforms in your niche. For example, “[Niche] affiliate network.”

Once you find these platforms, join the biggest and busiest ones. The watch the conversations to get an idea of who is promoting what, and which affiliates tend to be the super affiliates in your niche.