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  1. New Comment
    Dean Kennedy's Avatar

    "Sneak Up" Envelopes

    Thanks Dan -- yes, it's a great tip for online marketers to take up.

    I love Gary's "A-pile" / "B-pile" approach for what gets opened, and how people stand over the garbage bin / trash can and sort their mail (I think it was Dan Kennedy who said that) -- you really want to do everything you can to get their attention before it's discarded!
    permalink
    Posted 2nd November 2008 at 05:25 PM by Dean Kennedy Dean Kennedy is offline
  2. New Comment

    "Sneak Up" Envelopes

    Gary Halbert said that the most important thing anyone doing business over the web can obtain from their prospects and customers is their physical address.

    Getting into the A-pile is definitely priority one when it comes to direct mail. Doesn't matter how singing your sales copy is if the dang thing doesn't get read.
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    Posted 20th August 2008 at 02:52 PM by Dan Sherman Dan Sherman is offline
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