Solid book although I believe many are better
to read before this one. Masterson writes in a
plain way but enough to get most folks excited.
I've bought 3 of his books now.

I agree about only needing to read through the
first 125 pages or so. I stopped shortly after
that for several reasons.

~ John

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I think lifetime gross profit is a cool idea for people to figure out and understand. Your explanation is too arcane for anyone but an MBA student understand.