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Buy Volvos. They're Boxy But They're Good.

Posted 11th June 2010 at 11:59 AM by Len Bailey
Updated 17th May 2011 at 10:00 AM by Len Bailey (Fixed images)

Buy Volvos. They’re Boxy
(But They’re Good).


A Crazy Lesson on Truth in Advertising


Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...
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Copywriter, Consultant
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Views 6959 Comments 1 Go to first new comment Len Bailey is offline
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Getting Direct Response Down to a Science

Posted 1st June 2010 at 10:09 AM by Len Bailey

Getting Direct Response
Down to a Science

You know those bundles of flyers that arrive in the mail each week?

I always make it a point to sit down and read them … usually as soon as they hit my mailbox. Because sometimes, amidst the pizza coupons and satellite TV pitches, I’ll stumble across a great swipe for my collection.

Like the swipe I have for you today.

...
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Copywriter, Consultant
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Views 1233 Comments 0 Go to first new comment Len Bailey is offline
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Falling in Love All Over Again … Thanks to the Late, Great David Ogilvy

Posted 10th May 2010 at 08:06 AM by Len Bailey

Falling in Love All Over Again …
Thanks to the Late, Great David Ogilvy

A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.

All because a book literally fell off my bookshelf.

My family and I recently moved into a new house, you see. And in the interest of unpacking as quickly as possible, I had simply shoveled books on the bookshelves....
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Len Bailey's Avatar
Copywriter, Consultant
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