If you do Adwords campaign, you will want to do your utmost to get good quality score.

Because with a good quality score, you can lower your cost per click (CPC) and increase the probability of you getting a higher ad rank.

Generally, the quality score is affected by 3 main factors:

• Click through rate (CTR)
• Relevancy
• Quality of landing page

Among the 3, CTR carries the highest weight in the determination of your quality score.

Now, in the quest...