By Paul Barrs

There’s a challenge that we all must face as business owners, and that is to establish credibility in the eyes of our customers. Over the years this task has become increasingly difficult, and even more so for the small business owner as the giants of business seemingly overwhelms the airwaves with their almost unlimited advertising dollar.

What can we do?

We take them on at their own game, but put aside the old rules with which so many...

By Paul Barrs


OK, it’s not the first time, and I guess it won’t be the last. Some friggin’ slug has gone and swiped a whole bunch of text from one of my articles and used it as his own – incredible!

And guess who gets penalised for it? Me!

This was from an article that I published back in ’04 / ’05 (not sure when) and I’d pretty much lost track of it until recently. When I found it again I thought OK, time to get this up in some...

By Paul Barrs


If you’ve been online for any time now you’ll know that without doubt the best and potentially most successful strategy for generating income is through Joint Ventures.

The problem however for most is that the idea of “contacting the top performers” (so-called Guru’s) is completely out of the question. I mean, even if you spark up the courage to actually try to contact them, 99 out of 100 times you never hear back from them do you. That...

By Paul Barrs


There’s one thing that’s dead set certain in the world of online business and web marketing – a high percentage of our customers are looking for information. Though not only information about online business stuff; that’s just a niche. People these days are looking for information on an amazing variety of different topics. So whatever you target marketplace with your online business, you can easily apply the following principles for yourself.
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By Paul Barrs

There are many ‘myths’ floating around today in the online business world… well, maybe not so much myths but untruths. Once such falsehood is that in the world of net marketing a joint venture is an agreement between two people, one the product holder, the other the list holder, to do a jointly beneficial promotion of the product for equal monetary gain. Yes, that is classified as a joint venture, but it is also severely limiting in its description.
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